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广汽埃安再加码十台赠车:草根足球的荣耀时刻与国民品牌的温度
Xin Lang Cai Jing· 2026-02-01 06:55
1月24日,CMG群众足球邀请赛在永州圆满落幕,湘超冠军永州队以黑马之姿闪耀赛场。作为永州队的 官方战略合作伙伴,广汽埃安在决赛前便承诺"无论结果如何均加码奖励",赛后第一时间官宣在原来的 奖励计划中加码赠送10台埃安UT super"永冲锋版",用实际行动兑现诺言。 致敬拼搏精神,践行超越胜负的支持 在湖南,"湘超精神"代表着源自草根的热血拼搏、纯粹热爱与向上生长的力量。永州队作为湘超赛场的 冠军"黑马",在一路逆袭夺冠的征程中,凝练出不畏强手、奋勇争先的"永冲锋"精神,为这种精神作出 了生动诠释。正是深受这份精神的感召,广汽埃安选择通过深度合作,共同投身其中。 转自:智通财经 值得一提的是,广汽埃安在决赛前就表示无论结果如何都将加码奖励,赛后更是第一时间官宣向永州队 赠送10台埃安UT super"永冲锋版"。加上此前赠与球队和球迷的车辆或使用权,广汽埃安目前累计送出 30台埃安UT super、30万元现金、1台昊铂HT一年免费使用权、1台埃安i60一年免费使用权。 广汽埃安这一承诺与行动打破了"球队夺冠,赞助商蜂拥而至;表现失利,合作戛然而止"的传统模式, 而是以超越胜负的支持姿态,传递出更深层次的韵 ...
广汽埃安赠车加码草根体育,以国民担当铸品牌温度
Guo Ji Jin Rong Bao· 2026-01-31 11:56
1月24日,永州体育场的晚风吹拂着万千球迷的脸庞,2026九嶷山CMG群众足球邀请赛决赛落下帷幕。尽管东道主永州队以1:2憾负广东湛江队屈居亚 军,但看台上"永冲锋"的呐喊声依旧震耳欲聋。 本次赛事于1月18日至24日在湖南永州举行,汇聚了来自湖南永州、广东湛江、山东泰安、黑龙江哈尔滨、青海玉树、内蒙古呼和浩特六省(自治区)的城 市足球联赛冠军队伍,展开为期7天的9场巅峰对决。 不同于专业赛事的精英化属性,CMG群众足球邀请赛深耕"草根足球"内核,参赛球员涵盖学生、工人、职员等不同职业群体,其中青海玉树队球员尕玛 江央的头球破门、永州队梅碧瑞的"帽子戏法"等瞬间,不仅成为全民热议的体育记忆,更彰显了群众体育最本真的魅力。 在永州队热潮席卷全国之际,广汽埃安以敏锐的市场洞察力与深厚的企业责任感,率先与球队达成战略合作。1月9日,广汽埃安与永州文旅共同宣布达成 重要合作。广汽埃安正式成为永州足球队官方战略合作伙伴,双方将携手全力征战2026年湖南省足球联赛。 在湖南这片热土上,"湘超精神"代表着源自草根的热血拼搏、纯粹热爱与向上生长的力量。作为湘超冠军,永州足球队用"永冲锋"的姿态,生动诠释了这 种精神的真正内涵 ...
看球赢车!埃安i60跨界宠粉助推永州队再冲锋
Xin Lang Cai Jing· 2026-01-24 10:18
长沙晚报掌上长沙1月24日讯(全媒体记者 曹开阳)在1月23日举行的CMG足球邀请赛中,作为永州足 球队的官方战略合作伙伴,广汽埃安启动宠粉福利,为现场观众送出重磅惊喜——1台埃安i60一年使用 权。 销冠车助阵冠军队,埃安i60将以实力陪伴永州队全力冲锋,共创佳绩。 中场休息环节,郑女士作为幸运观众脱颖而出,成功抽中"埃安i60一年使用权"大奖,成为当日最令人 羡慕的球场"锦鲤"。 此次送出的埃安i60如同"湘超"联赛中披荆斩棘的永州队,当属"车中翘楚":它不仅荣获紧凑型双动力 SUV销冠、跻身A级新能源SUV TOP2,更具备1240km超长续航以及超3米越级大空间,及多项舒适配 置。豪车级五连杆悬挂则让埃安i60面对诸多复杂的路况依旧能如履平地。 ...
广汽自主板块改革再落子 传祺BU成立
Core Viewpoint - GAC Group has established a new business unit (BU) for the Trumpchi brand, aiming to enhance decision-making efficiency and market responsiveness through integrated operations across the entire value chain [2] Group 1: Business Unit Strategy - The newly formed Trumpchi BU will focus on revitalizing the Trumpchi brand by emphasizing a "mainstream, elegant, high-quality" brand positioning [2] - The strategy includes three main paths: technological upgrades, product redefinition, and deepening user experience [2] - The goal is to create a more competitive product matrix, advanced ecological technologies, and user-centric service experiences to elevate the brand [2] Group 2: Performance Validation - The successful performance of the Aion BU has validated the feasibility of the BU model [2] - By December 2025, Aion BU's sales surpassed 40,000 units, with the Aion i60 achieving over 10,000 units in its first month of sales, providing a replicable success model for Trumpchi BU [2] Group 3: Future Outlook - GAC Group aims to enhance resource integration and accelerate market response through the establishment of both Aion and Trumpchi BUs [2] - The company plans to implement a "dual BU drive" to accelerate the "Panyu Action" initiative and continuously improve its competitive capabilities [2]
传祺BU正式成立,广汽“双BU驱动”深化“番禺行动”改革
Ju Chao Zi Xun· 2026-01-18 05:06
Core Viewpoint - GAC Group is advancing its "Panyu Action" reform, marking a significant step in the establishment of its independent brand business unit (BU) with the formation of the Trumpchi BU on January 16, 2026, which aims to enhance operational efficiency and market responsiveness [2] Group 1: Organizational Changes - The establishment of the Trumpchi BU is part of GAC Group's deeper reform of its independent brand system, aiming for clearer responsibilities, focused resources, and more efficient operations [2] - The Trumpchi BU will integrate resources across the entire value chain, including R&D, manufacturing, and sales, to improve decision-making efficiency and market response speed [2] Group 2: Market Strategy and Performance - The Aion BU, established prior to the Trumpchi BU, has demonstrated the effectiveness of the BU model by achieving sales of over 40,000 units by December 2025, showcasing resilience in the competitive electric vehicle market [3] - The Aion i60 model achieved over 10,000 units in sales in its first month, serving as a key driver for overall sales growth [3] Group 3: Future Directions and Collaborations - GAC Group's strategy emphasizes resource sharing and collaborative development as essential for building core competitiveness, with the dual BU approach accelerating the implementation of the "Panyu Action" [3] - GAC Group's transformation into a technology-driven enterprise is influenced by its collaboration with Huawei, integrating user-centric thinking into its R&D processes [4] - The partnership with Huawei involves deep co-creation across various aspects, including technology, market insights, and product development, with a significant number of Huawei's R&D personnel involved in the collaboration [4]
广汽传祺BU成立,番禺行动进入深水区
Core Insights - GAC Group is restructuring its self-owned brand segment with the establishment of the new "Trumpchi BU" as part of its ongoing "Panyu Action" reform, aimed at enhancing organizational agility and execution efficiency in response to the evolving electric and intelligent vehicle market [1][2] Group 1: Organizational Restructuring - The establishment of Trumpchi BU is a key move in GAC's transition to a user-centered operational framework, breaking down internal barriers and upgrading brands to market entities with full operational responsibilities [1] - The new BU will integrate resources across the entire value chain, including R&D, manufacturing, procurement, and sales, to create a highly integrated operational system that shortens decision-making processes and improves market responsiveness [1][2] Group 2: Strategic Focus and Goals - By 2026, Trumpchi BU aims to focus on brand rejuvenation and system restructuring, emphasizing a brand positioning of "mainstream, dignified, and high-quality" through three pathways: technological enhancement, product redefinition, and deepening user experience [2] - The successful implementation of the BU model in the Aion BU, which achieved a monthly sales record of over 40,000 units in December 2025, serves as a benchmark for Trumpchi BU, demonstrating the model's effectiveness in improving operational efficiency and organizational vitality [2] Group 3: Competitive Landscape - In the context of intensified competition and industry adjustments, GAC Group is adopting a dual BU strategy to create a new organizational form that combines specialized operations with systematic collaboration, enhancing brand decision-making and market sensitivity while leveraging shared resources [3]
广汽再下重手:传祺BU成立 “番禺行动”进入深水区
中经记者 陈靖斌 广州报道 广汽集团"番禺行动"改革持续向纵深推进,自主品牌板块的组织重构再落关键一子。继昊铂埃安BU (Business Unit)率先完成组建后,2026年1月16日,传祺BU正式成立。至此,广汽自主品牌已形成以 BU为核心的全新运行架构。 按照规划,2026年将成为传祺BU的首个完整运营年度,工作重心聚焦于品牌焕新与体系重塑——围 绕"主流、大气、高品质"的品牌定位,从技术升维、产品重塑、体验深化三条路径同步推进,构建更具 竞争力的产品矩阵、更有温度的核心技术生态以及更贴近用户的服务体系,推动传祺品牌实现新一轮向 上突破。 传祺BU并非"试水者"。在其组建之前,昊铂埃安BU已率先完成改革落地,并用实际经营表现验证了 BU模式的有效性。2025年12月,昊铂埃安BU单月销量突破4万辆,在竞争高度白热化的新能源汽车市 场中展现出较强的发展韧性。其中,埃安i60上市首月销量即突破1万辆,迅速成长为拉动整体销量的重 要引擎。 这一成绩不仅体现了单一产品的成功,更重要的是,从组织层面证明了BU模式在提升经营效率、激发 组织活力方面的现实价值。昊铂埃安BU的实践,为传祺BU提供了清晰的参照路径,也为 ...
埃安i60上市累计销量突破10000台
1月13日,旗下紧凑型SUV埃安i60上市至今累计销量已超10000台。该车提供纯电与增程两种动力 选择,该车搭载广汽GSD驾驶辅助系统,支持高速NDA与智能泊车辅助功能。 ...
广汽集团连续三个季度销量环比正增长 “番禺行动”显效
Yang Shi Wang· 2026-01-12 04:57
Group 1 - GAC Group reported December sales exceeding 187,400 vehicles, a month-on-month increase of 4.3%, with total sales for the fourth quarter surpassing 537,800 vehicles, marking three consecutive quarters of positive growth [1] - The company achieved nearly 130,000 units in overseas sales for the year, representing a year-on-year growth of 47% [1] - Total annual sales reached 1.7215 million vehicles, with terminal sales at 1.8135 million vehicles [1] Group 2 - In 2025, GAC Group is focusing on the "Panyu Action" integrated reform, transforming traditional organizational structures into process-oriented ones driven by user demand [3] - The company has made significant advancements in product innovation, technology, and international expansion, contributing to sustained sales growth [3] - The new ADiGO GSD intelligent driving assistance system covers 99.9% of road scenarios, enhancing daily travel experiences [3] Group 3 - GAC Group has established a pilot production line for solid-state batteries, achieving production capabilities for automotive-grade batteries over 60Ah [4] - The GOVY AirCab flying car has completed prototype delivery, garnering nearly 2,000 intent orders [4] Group 4 - GAC Toyota's transition to new energy is showing results, with the self-developed strategic model, the Platinum Zhi 3X, selling 83,025 units [6] - GAC Honda is focusing on core model upgrades, with the Accord series selling 166,442 units [6] - The Aion i60 has surpassed cumulative sales of 20,000 units, while the GAC Trumpchi M8 series has reached 480,000 units sold [6] Group 5 - GAC Group is actively expanding its overseas market presence with the "One GAC 2.0" strategy, introducing five new models and entering 16 new markets [7] - The company has established five KD factories in Nigeria, Thailand, Malaysia, Indonesia, and Cambodia, enhancing its global operational capabilities [7] Group 6 - GAC Group is building a robust industrial ecosystem, including the establishment of a V2G microgrid and over 23,000 self-operated charging piles, leading the industry in high-voltage fast charging stations [9] - The company is collaborating with Huawei to create a high-end smart electric vehicle brand, with plans to launch the first model by June 2026 [9] - GAC has signed a comprehensive AI strategic cooperation agreement with Alibaba Cloud to enhance the automotive industry's infrastructure [9]
广汽埃安正式成为永州足球队2026年战略合作伙伴
Huan Qiu Wang· 2026-01-09 10:19
1月9日,广汽埃安与永州足球队共同宣布达成重要合作。广汽埃安正式成为永州足球队官方战略合作伙伴,双方将携手征战2026年湖南省足球联赛。 广汽埃安将通过系统化、可持续的支持体系,为永州足球队的竞技征程提供保障,并致力于在品牌、球队与广大球迷间逐步建立更为紧密的情感联结。未 来,双方将持续开展线上线下融合的互动活动,吸引更多支持者参与其中,共同传递拼搏、团结的体育精神,推广传播健康、积极的足球文化。 作为全球新能源汽车头部品牌,广汽埃安依托"电动化+智能网联"全栈自研的技术体系与新能源汽车灯塔工厂,以普惠大众的科技、较高的性价比、可靠安 全的品质,致力于为广大用户打造更佳驾乘体验。 本次合作中,相关车型的实力也得到了集中呈现:埃安UT super以"可充可换"的灵活补能方式,精准契合年轻用户的出行需求,基于该车型打造的"永冲 锋"冠军纪念版将正式面向所有用户发布;埃安i60是广汽埃安首款双动力车型,其中增程版搭载了广汽最新星源增程技术,在亏电工况下仍能保持低油耗、 低噪音与强动力;昊铂HT凭借超快充、长续航、高智能配置和豪华驾乘质感,成为注重品质与科技体验用户的选择。这三款车型展现的综合产品力,为本 次合作活动 ...