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跨国车企战略重心转向:电动化“踩刹车” 智能化“踩油门”
Cai Jing Wang· 2025-08-06 15:25
Group 1 - Major automotive manufacturers, including BBA (Benz, BMW, Audi), are signaling a shift from full electrification to a strategy of coexistence between internal combustion and electric vehicles [1][2][4] - Audi has retracted its previous plan to stop developing internal combustion engine vehicles by 2033, now opting for a more flexible approach to its product lineup [2][4] - Other manufacturers like Mercedes-Benz and Porsche have also postponed their electrification targets, with Mercedes pushing its goal of 50% electric vehicle sales from 2025 to 2030 [2][4][5] Group 2 - Despite slowing electrification efforts, the push for vehicle intelligence is accelerating, with BBA brands deepening partnerships with Chinese smart driving solution providers like Momenta [1][6][7] - BMW and Mercedes-Benz are collaborating with Momenta to enhance their smart driving technologies, while Audi is diversifying its partnerships with multiple Chinese tech firms [6][7][9] - The trend reflects a broader industry need to improve smart technology capabilities, as partnerships with local suppliers provide a faster route to market than in-house development [9][10] Group 3 - Japanese automakers, including Toyota, Honda, and Nissan, are also partnering with Momenta to enhance their smart driving technologies, indicating a unified approach across major global brands [1][7] - The automotive industry is responding to market demands for safer and more convenient driving experiences, prioritizing smart technology over electrification due to its applicability across various powertrains [9][10] - Analysts suggest that the slower pace of electrification is a response to market diversity, infrastructure challenges, and profitability pressures, while the focus on smart technology aligns with consumer demands [9][10]