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老腊肉,粤风味!重庆城口县特色农文旅产业香飘大湾区
Nan Fang Nong Cun Bao· 2025-12-29 14:32
Core Insights - The event held on December 29 showcased the unique agricultural and cultural tourism industry of Chengkou County, aiming to promote its products in the Greater Bay Area [10][39] - Chengkou's signature product, "Chengkou Old Cured Meat," has a brand value exceeding 900 million yuan and is a key player in the local economy, with an annual sales volume of over 12,000 tons and an industry output value exceeding 3 billion yuan [5][6][7] - The event highlighted the ecological advantages of Chengkou, which boasts a forest coverage rate of 72.8% and a rich biodiversity, contributing to the unique flavor of its products [11][12][16] Product and Industry Overview - Chengkou Old Cured Meat is recognized as a Chinese time-honored brand and an intangible cultural heritage of Chongqing, with its production adhering to traditional methods that enhance its flavor [13][17] - The product line includes a tiered system of black, gold, and green labels, showcasing the industrialization and standardization of its production [21] - Chengkou also promotes other local products such as mountain chicken, medicinal herbs, and various processed goods, emphasizing the region's ecological richness [26][30] Collaborative Efforts and Market Integration - The event marked a significant step in deepening cooperation between Guangdong and Chongqing, transitioning from simple agricultural product sales to more integrated industrial collaboration and cultural exchange [39][41][43] - Multiple cooperation agreements were signed, establishing a framework for long-term integration of Chengkou's products into the Greater Bay Area market [58][66] - The event featured innovative culinary presentations that combined Chengkou's traditional products with local Guangdong cuisine, showcasing the potential for culinary fusion [48][52] Cultural and Tourism Promotion - Chengkou County presented various tourism routes that highlight its natural beauty, historical significance, and cultural heritage, inviting visitors to experience its offerings [35][37] - The promotion of Chengkou's products and tourism is seen as a bridge for collaboration between the two regions, enhancing mutual benefits and cultural exchange [73][77]
腊味飘香,巴渝风起!重庆城口特色农文旅产业即将闪耀大湾区
Nan Fang Nong Cun Bao· 2025-12-25 03:33
Core Viewpoint - The article highlights the promotion of Chongqing Chengkou County's unique agricultural and cultural tourism industry in the Greater Bay Area, focusing on the traditional cured meat industry as a key product for collaboration and market expansion [5][11][39]. Group 1: Event Overview - On December 29, Chengkou County will organize a promotional event in Guangzhou to showcase its特色农文旅产业 (special agricultural and cultural tourism industry) [5][6]. - The event will feature the Chengkou cured meat industry, which has an annual output value exceeding 3 billion yuan, alongside other local products such as mountain chicken, medicinal herbs, lacquerware, and walnut oil [7][8]. - The promotional activities will include a multi-dimensional approach combining exhibitions, inspections, promotions, and brand exposure [10][11]. Group 2: Product and Cultural Promotion - Chengkou cured meat, recognized as a national intangible cultural heritage, will be the centerpiece of the event, with a sales volume exceeding 12,000 tons annually, benefiting 15,000 farmers [12][13]. - The event will provide an immersive cultural experience, showcasing the traditional techniques of cured meat production through various media and offering product tastings to attendees [15][16]. - A special themed promotion titled "Cured Meat and Cantonese Flavors" will demonstrate how Chengkou cured meat can be innovatively integrated with Cantonese cuisine [23][24]. Group 3: Strategic Goals and Future Plans - The collaboration between Chengkou and the Greater Bay Area aims to deepen the integration of agricultural industry chains, cultural tourism value chains, and market channels [39][40]. - The event represents a shift from simple product sales to a more comprehensive approach that includes cultural integration and industry collaboration [46][49]. - Future plans include enhancing cooperation in areas such as deep processing of agricultural products, cultural tourism resource development, and brand marketing strategies to attract more businesses from the Greater Bay Area [51][52].