Group 1 - The Central Rural Work Conference was held in Beijing from December 29 to 30, 2023, analyzing the current situation and challenges facing the "three rural issues" and deploying work for 2026 [4][5] - The conference discussed the draft opinions from the Central Committee of the Communist Party of China and the State Council on anchoring agricultural and rural modernization and promoting comprehensive rural revitalization [5][6] Group 2 - The new revised election method for village committees in Guangdong Province will be implemented starting January 1, 2026, following approval by the Guangdong Provincial People's Congress [7][9][10] - A new revised Fisheries Law was passed by the National People's Congress and will take effect on May 1, 2026, aiming to promote and regulate aquaculture, strengthen fishery resource protection, and enhance supervision [11][12][13][14] Group 3 - The "Yue" cooperation and "Gui" economic development are exemplified by the automation in the Guangxi Guotianxia Food Technology Co., where mangoes are processed into dried mango and mango sauce, showcasing the upgrade of local industries [22][23][25] - The "Consumption Assistance New Spring Action" and "Far Good Goods New Year Goods Festival" were launched in Guangzhou, featuring a variety of specialty agricultural products from across the country [32][34][35] Group 4 - The opening of the "Apricot Blossom Hall + Cloud Top Coffee" in Xinghua Town marks a milestone in development, integrating leisure, experience, and culture into a new space for visitors [37][38][39][40] - The promotion of Chongqing's specialty agricultural and cultural tourism products, including the famous old cured meat, was showcased at a cooperation event in Guangzhou [42][43][45] Group 5 - The trial cultivation of fresh ganoderma lucidum in Shufu County has resulted in a successful harvest season, with high-quality products selling for over 100 yuan each, indicating significant potential for rural economic development [47][48][49]

Core Viewpoint - The article highlights the promotion of Chongqing Chengkou's unique agricultural products, particularly the Chengkou cured meat, at the Guangdong Province 2026 "Consumer Assistance Spring Action" event, aiming to enhance regional cooperation and market access for local specialties [3][41]. Group 1: Event Overview - The Guangdong Province 2026 "Consumer Assistance Spring Action" was launched on December 29-30 at the Guangzhou Fair, featuring a variety of regional agricultural products [3][4]. - Chengkou County from Chongqing participated in the event, showcasing its unique products and attracting numerous consumers [8][38]. Group 2: Chengkou's Unique Products - Chengkou is known for its high-quality cured meat, which has a history of over 5,000 years and is a flagship product for rural revitalization [22][39]. - The county also produces medicinal herbs, with over 3,800 species and a cultivation area of 380,000 acres, earning it the title of "Daba Mountain Medicine Valley" [23][40]. - Chengkou's tea, specifically the Jiming Tribute Tea, is recognized as one of Chongqing's top ten teas and has received historical tea certification [24][40]. - The region is also famous for its organic dry fruits, including walnuts and chestnuts, with over 1 million acres dedicated to these resources [26][40]. Group 3: Economic Impact - By the end of 2025, the sales volume of Chengkou cured meat is expected to exceed 10,000 tons, with an industry chain value surpassing 3.5 billion yuan [39]. - The entire medicinal herb industry chain is projected to reach a value of 1.5 billion yuan [40]. - Chengkou's walnuts and chestnuts have been recognized as national geographical indication products, contributing to the local economy [40]. Group 4: Future Prospects - The participation in the Guangdong event is seen as a valuable opportunity for learning and promoting Chengkou's products, with plans to deepen cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area [41][44]. - The strategy aims to facilitate the entry of high-quality agricultural products from the Qinba Mountains into broader markets, contributing to rural revitalization efforts [44].

Core Insights - The event held on December 29 showcased the unique agricultural and cultural tourism industry of Chengkou County, aiming to promote its products in the Greater Bay Area [10][39] - Chengkou's signature product, "Chengkou Old Cured Meat," has a brand value exceeding 900 million yuan and is a key player in the local economy, with an annual sales volume of over 12,000 tons and an industry output value exceeding 3 billion yuan [5][6][7] - The event highlighted the ecological advantages of Chengkou, which boasts a forest coverage rate of 72.8% and a rich biodiversity, contributing to the unique flavor of its products [11][12][16] Product and Industry Overview - Chengkou Old Cured Meat is recognized as a Chinese time-honored brand and an intangible cultural heritage of Chongqing, with its production adhering to traditional methods that enhance its flavor [13][17] - The product line includes a tiered system of black, gold, and green labels, showcasing the industrialization and standardization of its production [21] - Chengkou also promotes other local products such as mountain chicken, medicinal herbs, and various processed goods, emphasizing the region's ecological richness [26][30] Collaborative Efforts and Market Integration - The event marked a significant step in deepening cooperation between Guangdong and Chongqing, transitioning from simple agricultural product sales to more integrated industrial collaboration and cultural exchange [39][41][43] - Multiple cooperation agreements were signed, establishing a framework for long-term integration of Chengkou's products into the Greater Bay Area market [58][66] - The event featured innovative culinary presentations that combined Chengkou's traditional products with local Guangdong cuisine, showcasing the potential for culinary fusion [48][52] Cultural and Tourism Promotion - Chengkou County presented various tourism routes that highlight its natural beauty, historical significance, and cultural heritage, inviting visitors to experience its offerings [35][37] - The promotion of Chengkou's products and tourism is seen as a bridge for collaboration between the two regions, enhancing mutual benefits and cultural exchange [73][77]

Core Viewpoint - The Guangdong Province has launched the "2026 Consumption Assistance Spring Action" to stimulate consumer demand and promote local products through a series of events and initiatives aimed at enhancing collaboration between production and consumption areas [2][22][24]. Group 1: Event Overview - The launch ceremony took place on December 29 at the Guangzhou Convention and Exhibition Center, featuring a two-day "New Spring Goods Festival" with over 300 participating enterprises showcasing thousands of products [3][4][10]. - The initiative emphasizes inter-provincial collaboration to boost consumption, inviting representatives from provinces like Heilongjiang, Henan, and Xinjiang for thematic promotions [7][8]. Group 2: Activities and Initiatives - Guangdong plans to organize 15 major online and offline activities from December to March, including the "Consumption Assistance Spring Action" and various promotional events targeting government agencies, state-owned enterprises, schools, and communities [11][28][30]. - The "Three Ones" project aims to create a flagship product, boost an industry, and benefit local residents, focusing on enhancing the quality and efficiency of consumption assistance [20][22]. Group 3: Thematic Promotions - The event featured thematic promotions from various provinces, highlighting local specialties and tourism resources, such as Heilongjiang's agricultural products and Xinjiang's diverse tourism offerings [38][54][56]. - Specific products promoted include Henan's garlic and spicy powder, and Chongqing's local delicacies, showcasing the region's agricultural strengths and cultural heritage [46][62]. Group 4: Consumer Engagement - The exhibition allows consumers to experience products firsthand, with opportunities for tasting, live broadcasts, and interactive activities, enhancing consumer engagement and driving sales [78][84][95]. - The "Faraway Goodies" consumption cooperation platform was introduced to improve market access for assistance products, supporting product innovation and quality enhancement [87][89][90].

Core Viewpoint - The article highlights the promotion of Chengkou cured meat, a traditional product from the Qinba Mountain area, as it prepares to enter the Guangdong market, showcasing its unique flavors and cultural heritage while aiming for modernization and broader market integration [1][50]. Group 1: Product Overview - Chengkou cured meat, a product of "China's Time-Honored Brand," has an annual production exceeding 12,000 tons and an industry value surpassing 3 billion yuan [6]. - The cured meat is not only a pillar industry for local rural revitalization but also a representative culinary symbol of Chongqing [6][7]. - The product will be featured in Guangzhou during the "Consumption Assistance New Spring Action" event, aiming to connect the mountainous region with the Bay Area [9][10]. Group 2: Unique Production Environment - The flavor of Chengkou cured meat is rooted in its unique ecological environment, located in a national nature reserve with a forest coverage rate of 72.8%, earning it the title of "China's Natural Oxygen Bar" [14][15]. - The pigs used for the highest quality "black label" cured meat are raised in mountainous areas above 1,200 meters for over 10 months, contributing to the meat's firm texture and distinctive flavor [18][20]. Group 3: Traditional Craftsmanship - The traditional production technique of Chengkou cured meat has been recognized as an intangible cultural heritage of Chongqing, emphasizing the importance of slow and meticulous craftsmanship [22][23]. - A top-quality black label cured meat undergoes a 90-day traditional drying process, allowing the meat to absorb the aroma of fruit wood while losing moisture gradually [24][25]. Group 4: Modernization and Market Expansion - Chengkou has initiated a modernization transformation of the cured meat industry through a systematic industrial approach, including establishing a full supply chain traceability system and introducing intelligent production lines [34][36]. - The product range has diversified from whole cured meat to include packaged snacks, sausages, and sauces, adapting to modern consumer preferences [38]. - Collaborations with regions like Guangdong's Zhongshan Huangpu Town have been established to explore market synergies and enhance the brand's reach beyond local flavors [39][40]. Group 5: Brand Promotion and Cultural Integration - The upcoming event in Guangzhou marks a new phase in the brand promotion of Chengkou cured meat, utilizing innovative formats such as themed promotion meetings and immersive experiences [42][43]. - The initiative aims to present Chengkou not just as a single product but as a flagship brand representing various local specialties, including mountain chicken and traditional Chinese medicinal herbs [45][48]. - The journey of Chengkou cured meat from rural kitchens to urban dining tables symbolizes the traditional industry's adaptation to modern market opportunities and the pursuit of brand elevation [49][50].

Core Viewpoint - The article highlights the promotion of Chongqing Chengkou County's unique agricultural and cultural tourism industry in the Greater Bay Area, focusing on the traditional cured meat industry as a key product for collaboration and market expansion [5][11][39]. Group 1: Event Overview - On December 29, Chengkou County will organize a promotional event in Guangzhou to showcase its特色农文旅产业 (special agricultural and cultural tourism industry) [5][6]. - The event will feature the Chengkou cured meat industry, which has an annual output value exceeding 3 billion yuan, alongside other local products such as mountain chicken, medicinal herbs, lacquerware, and walnut oil [7][8]. - The promotional activities will include a multi-dimensional approach combining exhibitions, inspections, promotions, and brand exposure [10][11]. Group 2: Product and Cultural Promotion - Chengkou cured meat, recognized as a national intangible cultural heritage, will be the centerpiece of the event, with a sales volume exceeding 12,000 tons annually, benefiting 15,000 farmers [12][13]. - The event will provide an immersive cultural experience, showcasing the traditional techniques of cured meat production through various media and offering product tastings to attendees [15][16]. - A special themed promotion titled "Cured Meat and Cantonese Flavors" will demonstrate how Chengkou cured meat can be innovatively integrated with Cantonese cuisine [23][24]. Group 3: Strategic Goals and Future Plans - The collaboration between Chengkou and the Greater Bay Area aims to deepen the integration of agricultural industry chains, cultural tourism value chains, and market channels [39][40]. - The event represents a shift from simple product sales to a more comprehensive approach that includes cultural integration and industry collaboration [46][49]. - Future plans include enhancing cooperation in areas such as deep processing of agricultural products, cultural tourism resource development, and brand marketing strategies to attract more businesses from the Greater Bay Area [51][52].

Core Insights - The article highlights the booming production and sales of traditional cured meat, known as "Chongqing La Rou," in Chongqing's Chengkou County, emphasizing its unique flavor and cultural significance as a "China Time-honored Brand" [1][2]. Industry Overview - Chengkou County is experiencing a prosperous season for cured meat production, driven by its unique geographical and climatic conditions, as well as traditional production techniques [1]. - The local government is actively promoting the "Chongqing La Rou" brand through initiatives aimed at expanding its market reach both domestically and internationally, with products already sold in nearly 30 provinces and over 10 countries [2]. Market Dynamics - The cured meat industry in Chengkou is not only a source of income for local residents but also a catalyst for related sectors such as pig farming, agriculture, catering, and tourism [5]. - Local entrepreneurs, like Wang Haiming, are investing significantly in production facilities, indicating confidence in the industry's growth potential [4]. Consumer Engagement - The use of live streaming and e-commerce platforms has enabled local producers to reach a wider audience, with some individuals selling large quantities of cured meat products online [1][5]. - The international appeal of Chengkou's cured meat is evident, with positive feedback from overseas customers and plans for further expansion into markets like Singapore [4][5]. Future Prospects - Projections indicate a steady increase in pig farming in the region, with over 8,500 pigs raised in 2024 and an expected rise to over 9,200 in 2025 [5]. - The local government is also focusing on developing a national advantage in the cured meat industry, aiming to enhance its competitiveness and market presence [5].