Core Viewpoint - The company has rebranded itself as "Shaanxi Hanxiang Urban Marketing Co., Ltd." to adapt to market conditions and expand its business scope beyond real estate marketing [2] Group 1: Company Overview - The company is the first in Shaanxi to adopt the term "urban marketing," which is derived from the concept of "national marketing" proposed by Philip Kotler [2] - The new business philosophy combines the ideas of Guiguzi and American management expert Scott McKain, aiming to provide higher-dimensional marketing services related to urban development [3] Group 2: Business Modules - **Real Estate Agency**: Offers comprehensive marketing services from site selection to liquidation, including marketing consulting, sales agency, online sales, and special property sales [4] - **Cultural Tourism Planning**: Focuses on tourism project planning, online sales, cultural resource activation, and the commercialization of cultural IP [5] - **Live Performance Creation**: Provides full-service planning and execution for immersive night performances in cities or large scenic areas, including scriptwriting, directing, and stage construction [6] - **Local Specialty Marketing**: Aims to enhance the value of local products such as food, tea, and handmade goods by tapping into local culture [7] - **City Brand Promotion**: Extracts and promotes city brands based on cultural heritage and resource endowments through multi-dimensional communication [8] - **Public Relations Management**: Utilizes legal and compliant methods to manage public sentiment and mitigate negative publicity [9] Group 3: Strategic Collaborations - The company has established strategic partnerships with elite teams in the industry to leverage collective wisdom and integrate resources, particularly in cultural tourism planning and live performance creation [10]