Core Insights - Consumers are not willing to pay for flashy smart driving features but are willing to pay for solutions to their pain points [1] - Smart technology configurations have become a decisive factor in car purchasing decisions [1] Consumer Preferences - A recent survey indicated that the top three scenarios where consumers are willing to pay for smart driving features are: enhanced visibility in rain and fog (64.1%), fatigue monitoring (53.2%), and urban navigation assistance (51.1%) [1] - The demand for smart driving features is driven by safety needs in extreme weather and efficiency needs among professionals [2] Regional Differences - There are significant differences between Chinese and American consumers regarding smart driving preferences and payment habits [2] - American consumers prioritize highway navigation features, while Chinese consumers focus on urban navigation due to their commuting patterns [2] - Chinese consumers prefer a "hardware fee + software buyout" model, while American consumers are more inclined to pay for software [2] Business Model Transformation - The automotive industry is shifting from a product-selling model to one that emphasizes ongoing value-added services [3] - Companies must establish localized data centers to comply with regulations and adapt smart driving models to local conditions [6] Data Ownership and Monetization - There is ongoing debate about data ownership, with companies offering solutions like user data exchange for rewards or agreements for anonymous data sharing [7] - Current trends indicate a preference for buyout models, but future models may include mileage-based fees or subscription services [7] Product Development Trends - Automotive products are moving towards customization and simplified configurations, similar to trends in the tech industry [8] - There is a growing trend for affordable high-end customization, allowing consumers to personalize vehicles without significant cost increases [8] Expanding Functionality - Vehicles are increasingly being designed to accommodate various outdoor and recreational activities, resembling modular systems [9] - Future vehicles may serve as hubs for various technologies, enhancing their utility for younger consumers [10]