Core Insights - The "Breezy Terrace Plan" launched in April 2023 aims to promote over 300 unique terraces in Beijing's Dongcheng District, enhancing the economic potential of previously underutilized rooftop spaces [1][2] - The initiative has led to a significant increase in customer traffic, with some establishments reporting a 35% year-on-year growth in visitors after participating in the program [1] - The plan encourages the development of diverse consumption experiences, transforming rooftops into venues for dining, leisure, and cultural activities, thereby enhancing the overall visitor experience [2][4] Group 1 - The "Breezy Terrace Plan" was initiated to revitalize rooftop spaces around the central axis of Beijing, focusing on creating new consumption scenarios [1] - The plan has identified over 30 rooftops in the central axis area, promoting them as attractive spots for both locals and tourists [1] - Establishments like He Mu·Gui restaurant have adapted their offerings to include all-day terrace experiences, such as "City Ridge Afternoon Tea" and "Starry Night Bar," to capitalize on increased foot traffic [1] Group 2 - The terrace economy is expanding to the southern end of the central axis, with locations like the Guantan Art Space at Hongqiao Market utilizing rooftop views to enhance customer experiences [2] - The transformation of previously neglected rooftop areas into vibrant spaces for dining and events has revitalized the market, attracting more visitors [2] - Activities such as sunset music events and cultural performances are being organized to further engage customers and enhance the emotional value of the terrace experience [4]