Core Viewpoint - The podcasting platform is emerging as a strategic new frontier for public fund brand communication and investor education, with over 20 public fund companies launching podcast channels in 2024 [1][2]. Group 1: Industry Trends - The podcast format is gaining popularity among investors for its depth, companionship, and convenience in information acquisition, becoming an important channel for understanding the market [2][4]. - Major public fund companies, including Huaxia Fund and China Europe Fund, have reported significant subscription numbers for their podcast channels, with Huaxia Fund's "Dafang Talks Money" reaching nearly 75,000 subscribers and a popular episode garnering over 116,000 plays [2][3]. - The shift from a "sales-oriented" approach to a "customer companionship" model is seen as a critical transition for the fund industry, with podcasts facilitating this change by providing relaxed and trustworthy content [1][7]. Group 2: Company Strategies - Da Cheng Fund has initiated its podcast platform to enhance investor education, focusing on timely research insights, market discussions, and promoting rational investment values [3][6]. - The audio format of podcasts allows for deeper communication and trust-building with investors, as it provides a more immersive experience compared to text or video [4][5]. - Companies believe that the podcast medium can effectively convey complex financial topics and enhance brand loyalty by fitting into various daily routines of users [6][7]. Group 3: Future Outlook - The podcast platform is expected to continue attracting quality financial content producers, enhancing the user experience and service offerings in the public fund sector [7][8]. - The rapid development of artificial intelligence (AI) technology is anticipated to support the growth of podcast platforms, enabling the creation of low-cost, high-efficiency, and personalized content [7][8]. - The financial podcasting space in China is still in its early stages, with significant growth potential as more financial institutions and influencers are expected to join the podcasting trend [8].