为增强全民参与感,凝聚防暑降温智慧,墨迹天气社区同步发起#秋老虎通缉令#互动活动,广泛号召用户上 传所在地的实时高温"罪证"图片及体感描述,共同标记"秋老虎"肆虐的踪迹。与此同时,"秋膘补给包"专 题汇聚万千用户智慧,聚焦立秋后的科学饮食调养策略,共享"以食御燥"的实用经验。这些活跃的社区互 动不仅彰显了平台强大的协同能力,更在无形中织就了一张全民互助的"防虎"信息网络。 这些精细化的中暑防护提醒为不同群体撑起"保护伞",而墨迹天气在日常起居调节方面同样提供了科学 指引。例如"空调开启指数"会依据当日温度、湿度和连续三天的温度情况,跟人体的生理与健康要求,计 算出指导用户适当使用空调的指数,给出开启空调的时间段建议。用户可根据提示,在办公室选择上午10 点前开窗通风、午后开启空调的节能模式,居家时则能避开凌晨低温时段,既能保证舒适又能减少空调病 风险。"紫外线指数"会明确标注当日紫外线强度等级及对应的防护建议,用户可据此决定是否涂抹高倍 防晒霜、佩戴遮阳帽,户外露营爱好者还能提前规划搭建营地,避开正午强紫外线时段。 处暑节气虽已临近,全国多地却仍在"秋老虎"的强势掌控之下。中央气象台监测数据显示,近日我国中东 ...

Core Viewpoint - The article discusses the strategic brand transformation of Moji Weather, emphasizing its evolution from a weather information provider to a decision-making partner, driven by a comprehensive understanding of the value of meteorological data in various industries [9][10][40]. Brand Transformation - Moji Weather unveiled its new brand identity during a launch event on July 16, 2025, marking a significant shift in its branding strategy [12][39]. - The brand's mission is to "open a new world of meteorology," aiming to help users make informed decisions based on weather data [15][16]. - The company has evolved from providing weather forecasts to offering tailored decision-making solutions for various industries, reflecting a broader role in the market [17][40]. Visual Identity and Design Philosophy - The new logo features a simplified design with an orange and white color scheme, symbolizing a fresh approach to branding [6][34]. - The design philosophy focuses on creating a visual identity that resonates with the brand's core values of professionalism, intelligence, and global perspective [32][35]. - The color scheme of black and orange represents the duality of technological rigor and human warmth, aligning with the brand's mission to provide reliable and empathetic weather services [35][36]. Service Evolution - Moji Weather's service model has transitioned from a standard weather app to a comprehensive decision-making platform, utilizing AI to provide customized insights [39][40]. - The company now offers industry-specific solutions, enhancing its role as a service provider across various sectors, including logistics and agriculture [40][41]. - The internationalization strategy aims to replicate its successful decision-making model in global markets, adapting services to local needs [41][42]. Conclusion - Moji Weather's transformation signifies a redefinition of meteorological data value, positioning itself as a crucial link between weather insights and everyday decision-making for individuals and industries alike [42].