Core Insights - Shell and BMW M Motorsport have launched the new Shell Helix Ultra "Midnight Blue" and "Twilight Purple" lubricants during the 72nd Macau Grand Prix, emphasizing their long-term collaboration and technological innovation in performance [1][4][11] - The Macau Grand Prix, known for its challenging 6.2 km street circuit, serves as a critical testing ground for vehicle performance and technology [1][4] - The partnership between Shell and BMW M Motorsport, established in 2015, focuses on shared values and a commitment to excellence in performance [4][9] Product Launch and Features - The new Shell Helix Ultra lubricants utilize Shell's proprietary PurePlus technology, achieving 99.5% purity in base oil, providing exceptional wear protection for engines [11] - Independent testing has shown that the new lubricants can enhance power by up to 1.8% and improve engine response by 3.4%, allowing everyday drivers to experience better performance [11][19] - The packaging design incorporates classic elements from BMW M Motorsport, highlighting the product's racing heritage and enhancing its visual appeal [13] Collaboration and Future Plans - Shell's China Lubricants Managing Director emphasized the growing consumer demand for "track-level" driving experiences in the Chinese market [6] - Both companies are committed to deepening their collaboration, focusing on high-performance lubricant technology and translating innovations from extreme racing conditions to everyday driving [21] - The partnership is characterized by mutual trust and a shared pursuit of excellence, enabling continuous breakthroughs in technology [8][9]