Core Insights - The rapid development of cross-border e-commerce has led to an increase in special payment platform collection and refund services, presenting new challenges for companies and financial institutions [1][2] - China Bank Rizhao Branch successfully facilitated a special refund service for FB Ltd, a sports equipment export company, demonstrating effective collaboration with regulatory authorities [2][3] Group 1: Company Operations - FB Ltd, primarily engaged in exporting sports fitness equipment, faced difficulties in processing a refund after a transaction through the Alibaba platform due to the buyer's temporary payment account being closed [1] - The company attempted multiple times to process the refund through the platform but was unsuccessful, leading them to seek assistance from China Bank Rizhao Branch [1][2] Group 2: Regulatory Collaboration - China Bank Rizhao Branch proactively sought guidance from the local foreign exchange bureau, which confirmed the company's collection declaration and assisted in reviewing the necessary documentation for the refund [2] - The successful processing of the refund was in accordance with the relevant policies outlined in the State Administration of Foreign Exchange's notifications, allowing A-class enterprises to handle special refund cases directly through banks [2] Group 3: Industry Implications - The case highlights the increasing complexity of special payment services in the cross-border e-commerce sector and the importance of regulatory support in facilitating smooth transactions [2][3] - China Bank Rizhao Branch plans to continue exploring solutions for new challenges in cross-border payment processes, aiming to enhance the standardization and convenience of current foreign exchange business practices [3]

Core Viewpoint - The article highlights the challenges faced by foreign trade enterprises and the proactive measures taken by Feier Intelligent to adapt to the changing international trade environment, particularly through innovative marketing strategies and market expansion efforts [1][4]. Group 1: Company Overview - Feier Intelligent specializes in fitness equipment and has successfully established itself in the cross-border e-commerce market, achieving significant sales milestones with products like abdominal machines and fat-burning machines, generating over $2 million and $10 million in sales respectively [1][2]. - The company originated in Yiwu, China, and has expanded its operations by establishing cross-border headquarters and R&D centers in Shenzhen and Hangzhou [2]. Group 2: Marketing and Sales Strategy - In response to market saturation and product similarity, Feier Intelligent shifted its marketing strategy to include storytelling through short videos and live streaming, which has significantly increased user engagement and sales [2]. - The company has adopted a "24-hour live streaming" format to ensure consistent sales and customer interaction, leading to viral success with some videos reaching over 5 million views [2]. Group 3: Market Challenges and Responses - Feier Intelligent faces uncertainties in the international trade environment, with 80% of its orders coming from the North American market, prompting the need for diversified strategies to mitigate risks [4]. - To address rising costs, the company is adjusting product prices, optimizing supply chain partnerships, and enhancing logistics through direct agreements with shipping companies [5]. Group 4: Global Expansion Efforts - The company is actively expanding into European and Latin American markets, forming specialized teams for market research and local operations, and planning to establish manufacturing facilities in Southeast Asia to reduce costs and diversify risk [5]. - Feier Intelligent is participating in global trade shows to showcase new products and attract potential partners, indicating a strong commitment to international growth [5].