Core Viewpoint - Harbin's Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, focusing on all elements of travel including food, accommodation, transportation, entertainment, and education [1][28][30]. Group 1: Summer Tourism Actions - The district is promoting unique experiences such as European-style ambiance at Volga Manor and lavender fields at Harbin Provence Lavender Manor, alongside ice sports at the inflatable ice sports center [9][28][32]. - A "ticket root+" discount mechanism is being introduced, involving 76 local businesses to enhance consumer engagement and spending [9][28][32]. - The district is focusing on local culinary offerings, featuring diverse food options like barbecue, walnut charcoal grilled meat, and traditional Beijing snacks along the Happy Road food street [9][28][32]. Group 2: Thematic Tourism Routes - The district is developing seven themed tourism routes that include European style, summer ice sports, rural experiences, red culture, cool summer retreats, beer festivals, and self-driving camping [30][34]. - Cultural events such as community art festivals and public training for square dancing are being organized to enrich local cultural life and promote cultural products [30][34]. Group 3: Sports and Fitness Initiatives - Sports events like five-a-side football and 3x3 youth basketball tournaments are being organized to promote fitness and community engagement [15][34]. - The indoor ice sports center will host national ice hockey championships and training camps to attract sports enthusiasts [15][34]. Group 4: Consumer Experience and Night Economy - The district is innovating tourism consumption models by integrating resources from cinemas, cultural venues, and businesses to create a long-term "ticket root+" linkage mechanism [16][34]. - Night tourism is being developed to enhance visitor experiences, with activities like beer festivals and night markets planned [16][34]. Group 5: Tourism Environment and Marketing - Efforts are being made to optimize the tourism environment through comprehensive market regulation and safety measures [19][35]. - Marketing strategies will include both online and offline promotions to enhance the visibility of Xiangfang's unique cultural and tourism offerings [20][36].