Core Viewpoint - The article discusses the recent implementation of the "Internet Platform Pricing Behavior Rules" by various regulatory bodies in China, aimed at addressing consumer grievances related to pricing practices on digital platforms, ensuring consumer rights protection and fair consumption [1][2]. Group 1: Pricing Behavior Regulations - The new rules consist of 29 detailed requirements that define the red lines for pricing behavior on platforms and operators, aiming to protect consumer rights and ensure fair consumption [1]. - The rules extend the principle of "clear pricing" to digital transactions, mandating platforms to clearly display prices, pricing units, and shipping costs, as well as to transparently indicate dynamic pricing and additional services [1][2]. Group 2: Consumer Protection Measures - The regulations specifically address the controversial practice of "automatic renewal," requiring platforms to present related options prominently and provide easy cancellation methods [2]. - The rules prohibit platforms from using data and algorithms to set differentiated prices for the same product or service without consumer awareness, tackling the issue of "big data price discrimination" [2]. Group 3: Regulatory Approach - The new regulations do not adopt a purely prohibitive stance but instead aim to balance market order regulation with the need for innovation in the platform economy, encouraging technological advancements and business model upgrades to enhance service quality [2]. - The effectiveness of these rules will depend on subsequent regulatory enforcement, which is essential for creating a fair and trustworthy market environment conducive to sustainable development in the platform economy [2].