规范价格行为、推动公开透明 促进平台经济高质量发展 ——详解《互联网平台价格行为规则（征求意见稿）》 为贯彻落实党中央、国务院决策部署，促进平台经济健康发展，国家发展改革委、市场监管总局、国家 网信办联合起草了《互联网平台价格行为规则（征求意见稿）》，公开征求社会意见。为何出台该行为 规则？行为规则重点包括哪些内容？国家发展改革委有关负责人23日进行了解读。 问：行为规则出台的背景是什么？ 答：近年来，我国平台经济快速发展，在赋能实体经济、发展新质生产力、满足人民生活需要等方面发 挥了积极作用。 平台经济领域涉及的经营者众多，其价格行为关系消费者切身利益，受到广泛关注。价格法、反不正当 竞争法、电子商务法、消费者权益保护法等法律法规从不同角度对经营者价格行为作出一般性规定，但 在平台经济领域如何更好落实，还需进一步细化实化监管要求，构建透明、可预期的常态化价格监管机 制，引导经营者依法合规经营。 为此，国家发展改革委、市场监管总局、国家网信办在征求有关部门、地方、平台经营者和平台内经营 者、经济和法律领域专家、消费者、社会团体意见基础上，研究起草了行为规则。 问：制定行为规则的总体思路是什么？ 答：行为规则坚 ...

Core Viewpoint - The chairman of Ninebot Company, Gao Lufeng, expressed surprise at the lack of transparent pricing in the electric bicycle industry, highlighting the company's move towards clear pricing as a significant advancement [2][6]. Group 1: Pricing Transparency - The practice of bargaining in traditional markets leads to inefficiencies in sales processes, as both buyers and sellers engage in negotiations to secure the best deal [2][4]. - The establishment of fixed prices by shop owners in villages helps maintain customer flow and ensures reasonable profits, contrasting with the bargaining culture prevalent among unfamiliar vendors [4][5]. - Ninebot's approach to transparent pricing reduces the negotiation effort required from both parties, streamlining transactions and enhancing market efficiency [6][7]. Group 2: Economic Implications - The shift towards price transparency reflects a deeper evolution in China's economy, as it aims to redefine the fundamental rules of commercial civilization [7]. - The concept of transaction cost theory is validated, indicating that the choice of pricing models is fundamentally about minimizing transaction costs [6][7]. - While price transparency is beneficial, it is not a one-size-fits-all solution, as personalized negotiations remain essential in complex scenarios like bulk commodity trading and construction bidding [6].

Core Viewpoint - Zhejiang Certain Health Management Company was fined 61,500 yuan for failing to clearly display prices, fabricating promotional prices, and not maintaining a cosmetics inventory ledger [1][2]. Group 1: Pricing Violations - The company did not display a price list for its beauty packages in-store, violating regulations that require clear pricing for services offered [1]. - The company was found to have fabricated prices for beauty services on platforms like Douyin and Dazhong Dianping, which constitutes price fraud [2]. Group 2: Regulatory Compliance - The company failed to establish and maintain an inventory ledger for cosmetics, violating the Cosmetics Supervision and Administration Regulations [2]. - The market supervision department emphasized the importance of compliance with pricing regulations and maintaining transparent pricing systems to build consumer trust [3]. Group 3: Consumer Protection - Consumers are advised to verify price tags against checkout prices and be cautious of promotional language that may mislead [3]. - The case highlights typical issues in price disclosure, promotional integrity, and product traceability among some businesses [3].

Group 1 - The core viewpoint emphasizes the importance of maintaining fair pricing practices during the "May Day" holiday to protect consumer rights [1][2] - The regulatory body in Urumqi City has issued a reminder to ensure that all businesses adhere to clear pricing regulations, ensuring transparency and accuracy in pricing [1][2] - The reminder specifically targets various sales channels, including physical stores, e-commerce platforms, and live marketing, prohibiting deceptive pricing practices such as misleading discounts and price hikes [2] Group 2 - The reminder highlights the need for businesses, especially in tourism and hospitality, to clearly display pricing information and adhere to their pricing commitments [2] - The market supervision department will enhance its monitoring efforts during the holiday period, focusing on preventing price gouging and fraudulent pricing practices [2]