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湖南娄底小家电何以“风”行非洲?
Zhong Guo Xin Wen Wang· 2025-06-12 15:37
Core Viewpoint - The fourth China-Africa Economic and Trade Expo highlights the significant potential of the African market, as demonstrated by the success of Changweida Electric Co., Ltd. in exporting innovative products tailored to local needs [1][2]. Group 1: Company Performance - Changweida's foreign trade export value exceeded $21 million in the first five months of the year, with a solar fan alone generating sales of $2.111 million in Africa [1]. - The company successfully exported 48,000 units of a high-performance hairdryer to Africa last year, and sales of similar products have already surpassed last year's total in the first five months of this year [1][2]. Group 2: Product Innovation - The company has developed a high-speed hairdryer with an embedded negative ion generator to address the specific hair care needs of African consumers [2]. - A multifunctional solar fan was introduced to meet the demand for reliable power sources in regions with unstable electricity supply, capable of providing 48 hours of operation from a small solar panel [2]. Group 3: Industry Advantages - Changweida benefits from a unique industrial chain advantage in its location, with a concentration of four silicon steel production enterprises within a one-kilometer radius, facilitating efficient production processes [3]. - The vertical industrial chain model allows for significant reductions in logistics costs, enhancing product competitiveness by over 30% [4]. Group 4: Trade Facilitation and Growth - The local government has implemented policies to support enterprises in establishing overseas warehouses in key African ports, promoting trade facilitation [5]. - Changweida is planning to upgrade its industrial chain by attracting related enterprises to enhance local supply capabilities and strengthen market competitiveness [5]. - In the first quarter of this year, the city of Loudi saw the initiation of 11 new "three electrical" projects, further solidifying its industrial cluster advantages [5].