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既要洞悉需求 又要打通痛点 让家里更“适老”没那么简单
He Nan Ri Bao· 2025-11-04 23:21
Core Viewpoint - The article highlights the importance of home modifications for the elderly in China, emphasizing the need for safety, convenience, and comfort in their living environments, especially as a significant portion of the elderly population prefers to age at home [8][10][12]. Group 1: Industry Trends - The aging population in China is driving demand for home modifications, with approximately 90% of elderly individuals choosing to live at home, necessitating adaptations to their living spaces [8]. - The government is actively promoting home modifications for elderly individuals, particularly targeting those with special needs, through various subsidy programs [10][14]. - Companies are increasingly entering the elderly care market, developing products specifically designed for older adults, such as adjustable washbasins and multi-functional walking sticks [12][13]. Group 2: Government Initiatives - The Henan provincial government plans to complete home modifications for 214,000 elderly individuals during the 14th Five-Year Plan period, focusing on those with special difficulties [11]. - A subsidy program has been introduced to support elderly individuals in purchasing home modification products, covering various aspects such as bathroom and kitchen renovations [14]. - As of the end of 2024, 8,453 homes for special needs elderly individuals in Xuchang City have undergone modifications, with a focus on safety features [10]. Group 3: Market Dynamics - The market for elderly care products is evolving, with a shift from commercial and office furniture to products tailored for elderly consumers, reflecting the rise of the silver economy [12]. - Popular products in the subsidy program include hearing aids and adjustable toilets, indicating a strong demand for essential items among elderly consumers [14][15]. - There is a growing recognition that home modifications not only enhance the quality of life for the elderly but also reduce long-term healthcare costs, presenting a compelling economic case for such investments [15].