Workflow
多联机中央空调
icon
Search documents
去海信日立,探访全球首座多联机灯塔工厂丨走进标杆工厂
吴晓波频道· 2025-03-25 15:42
Core Viewpoint - The article highlights the significant growth in China's home appliance market, driven by government subsidies and the increasing demand for high-quality products, particularly in the context of the "old-for-new" replacement policy, which is expected to boost sales and consumption in 2024 [1]. Group 1: Market Performance - In the first two months of 2024, retail sales of household appliances and audio-visual equipment increased by 10.9%, maintaining double-digit growth since September of the previous year [1]. - The retail sales of household appliances and audio-visual equipment reached 1.0307 trillion yuan in 2024, marking a 12.3% increase year-on-year and surpassing the 1 trillion yuan milestone for the first time in history [1]. - However, there is a polarization in the market, with retail sales in lower-tier channels declining by 12.6%, while major chain retail sales grew by 26.4% [1]. Group 2: Company Performance - Hisense's revenue is projected to grow by 11.6% in 2024, with net profit increasing by 97.7%, attributed to overseas market expansion and a higher proportion of high-end products [1]. - Hisense's multi-split air conditioning systems maintained a market share of 23.1%, ranking first in the domestic market for six consecutive years, with overseas revenue increasing by 34.13% year-on-year in the first three quarters of 2024 [1]. Group 3: Technological Advancements - Hisense's Qingdao factory was recognized as the world's first "lighthouse factory" for multi-split air conditioning systems by the World Economic Forum, showcasing advanced automation and production capabilities [2][18]. - The factory features 21 advanced automation processes, accounting for over 40% of its operations, and has achieved a production capacity exceeding 10 million units annually [8][18]. - Innovations include a fully automated packaging line and advanced welding technologies that improve efficiency by over 60% compared to traditional methods, significantly reducing labor costs and production time [15][13]. Group 4: Industry Context - The central air conditioning market in China has grown from 57.8 billion yuan in 2013 to 126.3 billion yuan in 2023, with a compound annual growth rate (CAGR) of 8.1% [17]. - Multi-split systems dominate the market, accounting for over 60% of the total sales value in 2023, with Hisense's brands leading in the high-end segment [17][22]. - The overall revenue of China's home appliance industry is expected to reach 1.95 trillion yuan in 2024, nearing the 2 trillion yuan mark, with Qingdao emerging as a significant hub for appliance manufacturing [22].