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将“冷资源”转化为推动经济发展的“热引擎”,冰雪产业潜力持续释放
Huan Qiu Wang· 2025-10-17 01:05
Group 1 - The core viewpoint of the article highlights the significant growth potential of China's ice and snow industry, with projections indicating that the market size will exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [1] - The report from Jianghai Securities emphasizes that hosting major international events, such as the Winter Olympics, serves as a catalyst for the rapid development of ice and snow sports in China, similar to trends observed in the US and Japan [1] - Following the acquisition of the Winter Olympics hosting rights in 2015, various supportive policies have been implemented, leading to a rapid development phase for the domestic ice and snow economy [1] Group 2 - Ice and snow consumption is becoming a crucial growth point for expanding domestic demand, transforming "cold resources" into a "hot engine" for economic development [2] - Data from online shopping and tourism platforms indicate a significant increase in orders for ice and snow equipment and a surge in searches and bookings for ice and snow tourism during the previous "Double Eleven" shopping festival [2] Group 3 - The Chinese government is intensifying efforts to leverage abundant ice and snow resources to drive economic growth across various sectors, including sports, culture, equipment, and tourism [3] - The State Council aims to elevate the ice and snow economy to 1.2 trillion yuan (approximately 169 billion USD) by 2027 and to 1.5 trillion yuan by 2030 [3] - Cities are integrating winter sports and tourism into their development plans, with initiatives such as the establishment of a winter sports demonstration zone in Heilongjiang Province and specific action plans in Beijing to enhance ice and snow consumption and infrastructure [3]