0:00 《中国冰雪旅游发展报告（2026）》显示 预计2025至2026年冬季 中国冰雪旅游休闲人数将达3.6亿人次 收入有望达4500亿元 "三亿人上冰雪"从承诺走向现实 中国为全球冰雪经济"升温" 2026哈尔滨国际冰雪经济博览会 日前落下帷幕 吸引了来自20多个国家和地区的 约300家知名企业参展 全景式展现冰雪运动、冰雪文化、 冰雪装备、冰雪旅游等全产业链的前沿成果 中国"冰雪技术"实力吸睛 依托庞大的消费市场 和不断完善的现代冰雪产业体系 中国为全球冰雪产业注入新动能 中国冰雪热潮 正"燃动"世界 记者：张玥、张启明、朱娜、覃朗 剪辑：栗英鹤（实习生） 新华社对外部 新华社黑龙江分社 联合制作 ...

近年来，冰雪旅游逐渐成为大众的常态化休闲娱乐方式，中国旅游研究院冰雪旅游专项调查显示，当前 有过冰雪旅游体验的被调查者比例为83.06%，越来越多人开始参与冰雪休闲旅游活动。 冰雪文化和冰雪旅游深度融合，IP经济加快冰雪文旅的市场价值转换。中国旅游研究院冰雪旅游课题组 调查显示，冰雕技艺、冰雪摄影、雪国列车成为游客最喜爱的冰雪文化前三位，以冰雪大世界、长白 山、查干湖冬捕等为代表的冰雪IP将短暂的旅游体验转化为持久的品牌资产，成为冰雪经济价值创造的 新引擎。消费模式升级，情绪疗愈成为趋势。冰雪旅游正从短途"打卡游"向深度"旅居"演进，冰雪文化 消费链条显著延长。 越来越多城市传承了独具特色的冰雪基因，更多城市正在创造冰雪新文明。哈尔滨挖掘、传承了"冰 城"基因，被确定为中国现代冰雪运动的发源地，被联合国旅游组织授予"世界冰雪旅游卓越城市"。阿 勒泰被确认为人类滑雪起源地。北京、张家口传承了冬奥基因，创造了北京冬奥精神。 (责任编辑：王擎宇) 冰雪旅游社交属性强，在被调查者中，跟朋友出游的比例达到37.51%，冰雪旅游成为朋友交流感情的 重要方式。家庭亲子冰雪旅游的比例达到39.56%，冰雪旅游出行热度不断攀升 ...

■多彩冰雪文旅 提振冬季消费活力 元旦假期，各地推出富有地方特色的冰雪文旅活动，冰雪游市场不断升温。 ■瓦萨滑雪节上外国友人的中国冰雪运动体验 2026年1月4日，第24届中国长春净月潭瓦萨国际滑雪节在吉林省长春市净月潭国家级风景名胜区正式拉开帷幕。 纵观各地，形式多样的冰雪文旅活动有效增强冬季旅游市场的消费活力。 ■"留量"升级：以门票转型 凭全链增收 ■热"雪"映春 小雪花撬动万亿新赛道 新雪季首月，我国冰雪经济实现开门红，从北方的林海雪原到南方的室内雪馆，从跨区域的千里奔赴到城市里的日常体验，"热雪"沸腾的背后， 跃升的"冰雪流量"从何而来？ 如果说交通拉近了物理距离，而政策的合力则拉近了冰雪与大众的心理距离。从国家层面的顶层设计到吉林、新疆、内蒙古等地的雪假新政，再 到免门票、免装备的惠民举措，政策的层层赋能，从需求端引爆了市场热潮，让冰雪运动加速从小众体验走进大众日常。 本届瓦萨滑雪节吸引33个国家和地区的2227名专业运动员与大众滑雪爱好者参赛。 流量的第一推动力来自持续加密的交通网，2025年全线贯通的沈白高铁将长白山拉入华北"4小时旅游圈"，全国多地开行的冰雪专列叠加密集的航 线，进一步拉近了 ...

纵观各地，形式多样的冰雪文旅活动有效增强冬季旅游市场的消费活力。 ■热"雪"映春 小雪花撬动万亿新赛道 ■多彩冰雪文旅 提振冬季消费活力 元旦假期，各地推出富有地方特色的冰雪文旅活动，冰雪游市场不断升温。 ■瓦萨滑雪节上外国友人的中国冰雪运动体验 2026年1月4日，第24届中国长春净月潭瓦萨国际滑雪节在吉林省长春市净月潭国家级风景名胜区正式拉开帷幕。 ■"留量"升级：以门票转型 凭全链增收 人潮涌入后消费形态也在发生深刻变化。如今，冰雪消费正从单一的门票经济向覆盖衣、住、行、游、购、娱的完整链条延伸。一笔笔滑雪 消费带动了冰雪装备制造、旅游服务、餐饮住宿等多个行业，冰雪经济的流量密码就藏在不断拉长的消费链条里。 新雪季首月，我国冰雪经济实现开门红，从北方的林海雪原到南方的室内雪馆，从跨区域的千里奔赴到城市里的日常体验，"热雪"沸腾的背 后，跃升的"冰雪流量"从何而来？ 本届瓦萨滑雪节吸引33个国家和地区的2227名专业运动员与大众滑雪爱好者参赛。 ■"流量"引擎：以交通破局，凭政策赋能 流量的第一推动力来自持续加密的交通网，2025年全线贯通的沈白高铁将长白山拉入华北"4小时旅游圈"，全国多地开行的冰雪专列 ...

黑龙江省纪检监察机关立足职能职责，以精准监督促推持续优化营商环境。图为哈尔滨市平房区纪委监委 工作人员走访冰雪企业智能制造基地了解情况。 李灵娜 摄 国家主席习近平在2026年新年贺词中指出："文旅市场人气火爆，'城超''村超'热闹非凡，冰雪运动点燃冬日 激情。传统与现代交融，中华文化绽放更加灿烂的光芒。" 绿水青山就是金山银山，冰天雪地也是金山银山。黑龙江省纪委监委坚决贯彻落实习近平总书记重要讲话重 要指示精神，坚持围绕中心、服务大局，将监督推动发展冰雪经济作为政治监督具体化、精准化、常态化的 切入点，并将其纳入年度政治监督工作要点，推动各地各部门培育冰雪经济新增长点，着力打造世界级冰雪 品牌和旅游度假胜地、冰雪经济高地，以有力监督为黑龙江冰雪经济高质量发展提供坚强保障。 从"冰超"赛事到冰雪人才，监督护航冰雪运动高质量发展 转自：中央纪委国家监委网站 中央纪委国家监委网站 李灵娜 自黑龙江报道 图为近日，游客在第八届哈尔滨松花江冰雪嘉年华园拍照。 新华社记者 张涛 摄 习近平总书记指出，哈尔滨是中国现代冰雪运动的发源地。冰雪文化和冰雪经济正在成为哈尔滨高质量发展 的新动能和对外开放的新纽带。 在"三亿人参 ...

Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].

Core Viewpoint - The release of the "Encouragement Directory for Foreign Investment Industries (2025 Edition)" aims to attract and utilize foreign investment more effectively, focusing on advanced manufacturing, modern services, high-tech, and environmental protection sectors, particularly in the central and western regions and Northeast China [1][2]. Group 1: Changes in the Encouragement Directory - The 2025 edition of the Encouragement Directory includes a total of 1,679 entries, an increase of 205 entries and 303 modifications compared to the 2022 edition [1]. - The national directory consists of 619 entries, with 100 new entries and 131 modifications, while the regional directory for central and western areas has 1,060 entries, with 105 new entries and 172 modifications [1]. Group 2: Focus Areas for Foreign Investment - The new directory emphasizes encouraging foreign investment in advanced manufacturing, modern services, and specific regions such as the central and western areas, Northeast China, and Hainan Province [2]. - New entries in the manufacturing sector include cutting-edge fields such as nucleic acid drug development, zero-magnetic medical equipment, intelligent detection equipment, underwater robots, and key components for robots [2]. Group 3: Service Sector Development - The directory highlights the development of productive service industries, adding new categories such as new materials technology platforms, modern high-end shipping services, and virtual power plant operations [2]. - It also supports the enhancement of service consumption by including categories like pet services, sports tourism, property services, and internet-based healthcare services [2]. Group 4: Regional Coordination and Development - The directory aims to promote regional coordinated development by expanding the encouragement scope based on local resources and industry characteristics [3]. - New entries for specific provinces include cruise tourism in Liaoning, ice and snow equipment in Heilongjiang, high-end intelligent lifting machinery in Henan, marine environmental governance in Hainan, computing power hardware in Guizhou, and wind power operations in Qinghai [3]. Group 5: Future Implementation - The National Development and Reform Commission will coordinate with relevant departments to ensure the implementation of policy measures and create a market-oriented, law-based, and international business environment for foreign investors [4].

Core Insights - The upcoming 2026 Milan Winter Olympics is expected to boost ice and snow sports, building on the momentum generated by the Beijing Winter Olympics, which has transformed China's ice and snow sports from a niche interest to a vibrant industry with long-term growth potential [1][4]. Industry Development - The number of snow venues in China has doubled since 2019, exceeding 1,300, with indoor ice and snow facilities now present in over 30 provinces, making "four-season snow" activities possible [2][4]. - By 2024, the number of participants in ice and snow sports in China is projected to surpass 400 million, with a compound annual growth rate (CAGR) of over 15% [4]. Market Trends - The ice and snow equipment market in China has seen significant growth, with the market size increasing from approximately 300 billion yuan in 2019 to over 600 billion yuan by 2024, reflecting a CAGR of 18% [4]. - The demand for ice and snow sports equipment has shifted from basic, entry-level products to more specialized and high-quality gear, as consumers seek enhanced performance and safety [5][7]. Consumer Behavior - Consumers are increasingly looking for personalized and comprehensive solutions, including customized equipment, professional guidance, and maintenance services, indicating a shift towards a more immersive and holistic experience in ice and snow sports [5][10]. - Brands are now required to focus on technical expertise and performance validation, moving beyond mere marketing to establish a competitive edge in the market [7][10]. Policy and Future Outlook - The Chinese government has set ambitious goals for the ice and snow industry, with expectations for the market to exceed 1 trillion yuan by 2025, supported by policies that encourage integration with sports, culture, and technology [11][18]. - The evolution of consumer needs is prompting brands to adapt their business models, moving from traditional retail to more integrated experiences that connect professional knowledge, user engagement, and lifestyle [11][18].

Core Viewpoint - The release of the "Encouragement Directory for Foreign Investment Industries (2025 Edition)" aims to attract more foreign investment into advanced manufacturing, modern services, and specific regions like the Midwest and Northeast of China, effective from February 1, 2026 [1][2]. Group 1: Changes in the Encouragement Directory - The new directory includes a total of 1,679 entries, with a net increase of 205 entries and 303 modifications compared to the 2022 version [2]. - The national directory has 619 entries, with 100 new additions and 131 modifications, while the regional directory has 1,060 entries, with 105 new additions and 172 modifications [2][3]. - The expansion of the directory is seen as a proactive measure to enhance China's openness and respond to global competition for foreign investment [2]. Group 2: Focus Areas for Foreign Investment - The new directory encourages foreign investment in advanced manufacturing, with new or expanded entries related to end products, components, and raw materials to enhance the development of supply chains [3][4]. - It also promotes foreign investment in modern services, adding entries in business services, technical services, scientific research, and service consumption to foster high-quality development in the service sector [3]. - The directory aims to attract foreign investment to the Midwest, Northeast, and Hainan Province, with specific entries tailored to local resources and industrial advantages [3][4]. Group 3: Implications for Economic Development - The revision of the directory is expected to support industrial structure upgrades and improve efficiency, responding to the challenges posed by global investment protection measures [2][5]. - It aims to attract global innovation factors and enhance international investment cooperation, benefiting both domestic and foreign enterprises [5][6]. - The directory also seeks to meet the growing domestic demand in sectors like healthcare and elder care, thereby improving the quality of life and expanding domestic consumption [5][6]. Group 4: Future Directions - The National Development and Reform Commission plans to strengthen guidance and coordination to ensure the implementation of policies and create a favorable business environment for foreign investment [6]. - There will be efforts to expedite major foreign investment projects and address issues related to land use, environmental assessments, and energy consumption [6].

Core Viewpoint - The Chinese ice and snow economy is experiencing rapid growth, driven by strong policy support and increasing consumer participation, with the industry expected to exceed 1 trillion yuan in scale by 2023, reaching 10,053 billion yuan [2][4][5]. Group 1: Industry Growth and Economic Impact - The ice and snow industry is a comprehensive system that includes ice and snow sports, tourism, culture, equipment manufacturing, and technology, covering the entire industry chain from venue construction to consumer participation [2]. - The ice and snow industry has become a new engine for winter consumption and regional economic development, integrating with tourism, health, and rural revitalization [4]. - The 2024-2025 ice and snow season is projected to see nationwide ski resort consumption reach 78.613 billion yuan, with surrounding area consumption increasing by 27.97% year-on-year [2]. Group 2: Consumer Participation and Demand - A report indicates that approximately 73% of participants in ice and snow activities have incurred related expenses, highlighting the growing demand for ice and snow sports as a significant driver of domestic consumption [6]. - In the 2024-2025 ice and snow season, 144 million people aged 18 and above are expected to participate in folk ice and snow activities, with a participation rate of 12.87%, the highest among all activities [6]. Group 3: Regional Development and Resource Distribution - The Northeast region, including Heilongjiang, Jilin, and Liaoning, along with North China and Northwest regions, has become the main gathering area for ice and snow sports due to its rich resources and well-developed facilities [7]. - Policies from the National Sports Administration and local governments are stimulating social engagement and expanding the ice and snow industry chain [7]. Group 4: Ice and Snow Tourism - The 2023/24 ice and snow season is expected to see 430 million leisure tourism visits, generating 524.7 billion yuan in tourism revenue, significantly contributing to local economies and related industries [9]. - Ice and snow tourism is attracting more visitors, who enjoy both sports and unique local cultures, creating a positive industry ecosystem [9]. Group 5: Expert Insights and Recommendations - Experts emphasize the importance of developing the ice and snow economy as a means to promote sports participation and economic growth, suggesting the need for a robust policy framework and enhanced supply chains [12]. - Recommendations include expanding the variety of ice and snow events, increasing youth participation, and improving public awareness of ice and snow culture [12].