（来源：邯郸日报） 据悉，正值"新春年味'醉'陶山"新春文旅活动开展期间，为吸引更多游客前来体验馆陶文化旅游产品，进一步打响本土冰雪文旅品牌，馆陶县 创新宣传营销模式，依托"一品一播"直播基地专业优势，打造"主播带你玩冰雪"专属直播专场，在抖音等主流直播平台推出旱雪场"新春特 惠"活动。通过主播沉浸式体验、实时互动答疑、限时优惠秒杀等形式，使位于汉唐风运冰雪文旅综合体配套区域的尖锋四季旱雪场打破地域 限制，走红网络，成为邯郸、聊城、邢台、河南安阳等周边地区群众冰雪旅游的热门打卡地，为新春文旅市场注入强劲活力。 "以前我们的销售主要依靠线下窗口和旅行社合作，覆盖范围有限，客流也比较集中。现在通过'一品一播'主播直播带货，不仅打破了地域壁 垒，还让更多外地游客了解到我们的旱雪场。"尖锋四季旱雪场负责人赵帅表示，直播间的实时互动功能让消费者能随时提问，"雪具是否包含 在票价内""儿童入园有哪些注意事项""新春期间营业时长"等高频问题，主播都能即时细致解答，有效打消了消费者的出行顾虑，极大提升了 转化效率。目前直播间转化率比传统销售渠道高出30%，外地游客占比显著提升。 游客在尖锋四季旱雪场进行滑雪体验。卢文彬 摄 ...

新华网北京2月15日电 题：冰上"带娃记" 亲子消费点燃冰雪经济新热潮 新华网记者 潘子荻 刘璐 "爸爸，快帮我扶一下雪圈！""妈妈你看，我能自己滑下来啦！"在北京陶然亭公园冰雪嘉年华现场，孩子们坐着彩色雪圈 从雪滑梯上飞驰而下。 两千多公里以外的室内雪场昆明热雪奇迹，孩子们脚踩雪板，顺着雪道轻快滑行，稚嫩的脸上洋溢着笑容。 寒假已至，天南海北的冰雪场地同步"升温"。在北方的滑雪胜地，在南方的室内冰馆、冰雪乐园，越来越多的家长带着孩 子走进冰雪世界，享受冰雪乐趣。 带娃玩雪成"新刚需" "以往寒假不是在家看动画片，就是去商场里的游乐场，如今滑雪、玩雪反倒成了寒假的'保留项目'。"在北京陶然亭公园冰 雪嘉年华现场，来自海淀区的李女士一边帮孩子整理围巾，一边感慨道，"这既能让孩子多到户外活动，还能磨炼他们的意 志。" 2025年末，吉林、新疆、内蒙古等地陆续设立"雪假"，为孩子参与冰雪运动提供了更充裕的时间。据统计，"雪假"期间， 吉林省约22万名学生参与冰雪运动；新疆阿勒泰市累计接待游客41.3万人次，实现旅游收入4.02亿元。 除此之外，寒假、春节与周末的时段重合，形成了长达一两个月的家庭集中出行黄金期，为亲 ...

D 0:00 r = 中国经济 数据观 n给庭超40%。 8 3 pk 22 + YES FIL ​​ ● WEDZE 根据天猫平台统计 羽绒保暖、滑雪运动等趋势品类 . 成交额同比增长均超 000 冰雪季叠加"双十一", 让冰雪产品成 为消费者囤货热门之选。多家在线购物、 旅游平台数据显示,冰雪装备订单暴增, 冰雪游搜索量、预订量增速迅猛。 运动保障类服务订单同比增长超 ​​​ 截至10月30日24时,飞猪平台上部分 滑雪季旅游套餐的预约率超过 40% 11月前四日,去哪儿平台上全国冰雪 相关景区预订量比去年同期增长三成 ងៗ游热门目的地 《途牛截至11月初预订数据 显示, 今冬冰雪季, 东北地区 的冰雪旅游热度"一马当先", 哈尔滨、白山、牡丹江、吉林 长春、漠河、延边等预订热度 均跻身"国内冰雪旅游热门目的 秒 地TOP榜单"前列。 国内 冰雪旅游热门目的地TOP10 哈尔滨、白山、牡丹江、吉林、长春、 北京、张家口、漠河、阿勒泰、延边 南方消费者涉雪热情较高 哈尔滨以及东北地区冰雪旅游火爆, 吸引了大量南方游客北上领略冰雪世界魅 力。今冬冰雪季计划前往东北地区开展冰 在北冰雪旅游南方热门客源地TOP1 ...

Core Viewpoint - The ice and snow economy in Heilongjiang Province is becoming a significant engine for high-quality development, supported by a growing and skilled workforce in the industry [1][3]. Group 1: Talent Development Initiatives - The "Ice and Snow Revitalization Longjiang Skills Illuminate the Future" initiative was launched to enhance the talent pool for the ice and snow economy, focusing on large-scale talent cultivation and standardized technical skills [3][5]. - The Heilongjiang Ice and Snow Economic Industry College was established to train composite talents with a focus on "education + skills + employment," aiming to deliver over 1,000 graduates annually [3][5]. - A new talent cultivation model was introduced, creating a closed-loop connection between job demand, skills training, skills evaluation, and employment services [4][5]. Group 2: Industry Standards and Collaboration - The establishment of the Northeast Three Provinces and One Region Ice and Snow Economic Skills Master Studio Alliance aims to promote cross-field technical exchanges and collaborative innovation [5]. - Fifteen new vocational ability assessment standards for the ice and snow economy were released, with a focus on practical skills such as ice carving and snow sports guidance [5]. - Heilongjiang has published 23 "Ice and Snow Craftsman" series standards, with the "Ice Carving Master" standard transitioning from provincial to national level [5]. Group 3: Technological Advancements - Teams are working on breakthroughs in key technologies such as ice equipment manufacturing and intelligent construction, integrating practical wisdom from technicians with research capabilities from engineers [6]. - The focus is on enhancing the precision of construction and developing techniques for preserving natural ice across seasons, which are crucial for the industry's stability and growth [6]. Group 4: Future Outlook - Heilongjiang aims to leverage human resource development as a strategic support for promoting the ice and snow economy, aspiring to create a large and skilled workforce to establish an internationally influential ice and snow economic zone [7].

Group 1 - The core viewpoint of the articles emphasizes the significant growth in consumer spending and the successful implementation of consumption-boosting initiatives in China, particularly in the context of the "14th Five-Year Plan" [1][2][3] Group 2 - In 2025, the total retail sales of social consumer goods reached 50.1 trillion yuan, with a growth rate of 3.7%. Retail sales of goods increased by 3.8%, while catering revenue grew by 3.2%. Final consumption expenditure contributed 52% to economic growth, reinforcing its role as a primary engine for economic development [1] - The consumption of durable goods showed a positive trend, with the sales driven by the "old for new" consumption initiative reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger vehicles reached 23.744 million units, growing by 3.8%, with the penetration rate of new energy vehicles at 53.9% [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, marking an 11% increase, while sales of communication equipment, cultural office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] - Daily consumer goods maintained stable growth, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of clothing, shoes, and textiles grew by 3.2%, with new styles like Hanfu and "Ma Mian Qun" gaining traction. Daily necessities saw a growth of 6.3% [2] - Demand for upgraded products surged, with retail sales of sports and entertainment goods increasing by 15.7%. Sales of smart glasses, smartwatches, and smart bands grew by over 40% [2] - The jewelry retail sector saw a growth of 12.8%, with products that blend traditional cultural elements and modern design being favored by consumers [2] - The release of new products in sectors like smart connected vehicles and smartphones invigorated the economy, with domestic brands gaining popularity through innovative collaborations [2]

Core Viewpoint - The "14th Five-Year Plan" emphasizes the cultivation of new consumption formats, models, and scenarios as a key strategy for boosting domestic demand and promoting high-quality development in various regions [2]. Group 1: Strategic Framework - The central government advocates for expanding domestic demand as a strategic foundation, integrating consumer welfare with investment in goods and people, and fostering a virtuous cycle between supply and demand [2]. - Multiple provinces have released their "14th Five-Year Plan" proposals, focusing on consumption upgrades tailored to local resources, such as Beijing's emphasis on the ice and snow economy and Zhejiang's focus on self-indulgent and digital consumption [2][3]. Group 2: Regional Differentiation - New consumption formats are emerging as growth points for local economies, with differentiated layouts based on regional resources leading to clearer paths for consumption quality upgrades [2]. - Experts highlight that the differentiated development of new consumption formats in regions like Beijing, Zhejiang, and Jiangsu is crucial for creating sustainable growth momentum through supply innovation [4]. Group 3: Consumption Scenarios and Models - Beijing's plan includes fostering new consumption scenarios such as leisure, fashion, and health, while Zhejiang aims to develop self-indulgent and digital consumption [3]. - Jiangsu's strategy focuses on optimizing service consumption supply and promoting new consumption models like instant retail and digital tourism [4]. Group 4: Economic Impact and Long-term Value - New consumption formats are seen as engines for high-quality development, transitioning local economies from investment-driven to consumption-driven growth, and enhancing the interaction between consumption, investment, and production [6]. - Different consumption formats serve various functions in the economy, with experiential consumption significantly contributing to employment and urban vitality, while emotional and cultural consumption enhances industry value and city soft power [6][7]. Group 5: Future Directions - The emphasis on institutional environment construction, market entity cultivation, and the realization of consumption scenarios is crucial for transforming local comparative advantages into stable and sustainable consumption growth [5]. - The collaboration between experiential and digital consumption is essential for regions to shift from investment-driven to demand-driven growth, enhancing internal economic dynamics and risk resilience [8].

Core Insights - The ice and snow economy is becoming a significant driver for consumption and high-quality regional development in China as the 2025-2026 snow season begins [1] - The successful hosting of the Beijing Winter Olympics has led to a transformative growth in ice sports and the ice industry, with the goal of "300 million people participating in ice sports" becoming a reality [1] Industry Trends - Major ski resorts in regions such as Jilin, Xinjiang, and Hebei are experiencing a surge in hotel bookings, with increases of 50% to 70% [1] - Popular ice tourism destinations for the upcoming snow season include Urumqi, Changchun, Altay, and Changbai Mountain, which are now ranked among the top 10 [1] - The ice and snow industry is witnessing an expansion in market size, diversification in consumer demand, and improvements in the industry chain, with a notable increase in the export of ice and snow equipment [1] Policy and Initiatives - Jilin province is issuing 100 million yuan in ice and snow consumption vouchers to attract tourists and local residents [1] - Xinjiang plans to distribute 45,000 ice tourism consumption vouchers in six rounds, covering 11 high-quality ski resorts [1] - Liaoning province aims to deepen cooperation with Jilin, Heilongjiang, and Inner Mongolia to develop cross-provincial premium routes and build a "Northeast Ice and Snow" brand [1]

Group 1 - The core viewpoint of the article highlights the significant growth potential of China's ice and snow tourism industry, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the winter season of 2025-2026 [2] - The commitment to "300 million people on ice and snow" is transitioning from a promise to reality, indicating a strong governmental and societal push towards enhancing winter sports participation [2] - The 2026 Harbin International Ice and Snow Economy Expo showcased approximately 300 renowned enterprises from over 20 countries and regions, emphasizing the global interest and investment in the ice and snow industry [2] Group 2 - China's ice and snow technology is gaining attention, supported by a large consumer market and an increasingly sophisticated modern ice and snow industry system [2] - The article suggests that China's ice and snow enthusiasm is contributing to a global momentum in the ice and snow economy, positioning the country as a key player in this sector [2]

Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting 2,227 professional athletes and skiing enthusiasts from 33 countries and regions [3][7]. - The ice and snow economy achieved a strong start in the first month of the new snow season, with activities ranging from northern snowfields to southern indoor snow venues, indicating a growing interest in ice and snow experiences [6][7]. Group 2: Transportation and Policy Impact - The expansion of transportation networks, including the completion of the Shenyang-Baihe high-speed railway by 2025, is expected to integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating travel and enhancing regional connectivity [9]. - Policy initiatives at the national and regional levels, such as new snow holiday policies and free admission measures, are bridging the psychological gap between ice and snow activities and the general public, stimulating market demand [12]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive chain that includes clothing, accommodation, transportation, entertainment, and dining, thereby driving growth in multiple related industries [14]. - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, supported by the continuous extension of the industry chain [15]. Group 4: Future Development - To overcome seasonal limitations and ensure sustainable high-quality development, the industry must leverage technology to simulate real ice and snow experiences year-round and establish long-term cultural IPs that transcend seasonal and spatial constraints [15]. - The transformation of "cold resources" into a "hot industry" is being driven by the interplay of increased traffic, extended consumption, and industrial upgrades, highlighting the potential for growth in the ice and snow economy [17].