Core Insights - The Xuhui Riverside business district in Shanghai has experienced a surge in consumer activity during the National Day holiday, showcasing the vibrancy of "Night Shanghai" with significant increases in both foot traffic and sales [1] Group 1: Sales and Foot Traffic Data - During the National Day holiday from October 1 to October 8, the Xuhui Riverside business district recorded nearly 100 million yuan in sales, representing a year-on-year increase of 9.70% [1] - The total foot traffic exceeded 1.8 million, marking a year-on-year growth of 58.15% [1] - The Xuhui Dream Center was a key driver of this growth, with sales increasing by 125.44% and foot traffic soaring by 263.09% compared to the previous year [1] Group 2: Events and Promotions - The 2025 FISE Urban Sports Carnival, held from October 16 to 19, attracted hundreds of athletes from over 30 countries, further energizing the business district [3] - During the event, the Xuhui Dream Center saw a 69.5% increase in foot traffic and a 33.4% rise in sales compared to the previous week [3] - The Fourth Notes Shanghai and the First Beauty Shanghai exhibitions, held on October 19, gathered nearly 500 brands and attracted thousands of professional and general consumers, boosting nearby shopping mall traffic [5] Group 3: Night Economy and Consumer Experience - The Xuhui Zhengda City has positioned itself as a key node in the night economy, achieving a 7% year-on-year increase in overall foot traffic from October 1 to 19, with night-time traffic (18:00-02:00) surging by 23.5% [8] - Total sales at Zhengda City increased by 11.5%, with the entertainment services sector growing by 16.5% [8] - The introduction of the "Night Owl Exchange Voucher" has seen a redemption rate exceeding 90%, linking various entertainment and dining options to create a consumption ecosystem [8]