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处暑・避暑经济乘“热”而上
21世纪经济报道· 2025-08-23 03:47
Group 1 - The core viewpoint of the article highlights the rising trend of the "cooling economy" in China, driven by high temperatures and the increasing demand for summer leisure activities [2][4][19] - The domestic tourism volume during the summer of 2025 is expected to exceed 2.5 billion trips, with an overall consumption scale projected to reach 1.8 trillion yuan [4] - Popular cooling destinations include high-altitude areas and coastal regions, with significant increases in long-distance travel orders compared to the previous year [4][6] Group 2 - The cooling economy is evolving with diverse forms of leisure activities, such as water parks and river rafting, reflecting new consumer trends [8][9] - Data from the China Railway shows that 441 million passengers were transported in July 2025, marking a 4.3% year-on-year increase [9] - The popularity of night markets and cultural events has surged, with related searches on platforms like Meituan increasing by around 100% since July [12][19] Group 3 - Despite the booming demand for cooling activities, challenges remain, including management issues and inadequate facilities in popular tourist spots [15][19] - Social media discussions around cooling destinations have reached 810 million views, indicating a strong public interest in various cooling options [16] - The article emphasizes that the cooling economy is not just a seasonal trend but a reflection of lifestyle upgrades and urban attractiveness [19]