29 08 甘 四 节 气 织 经 纬 ， 山 河 万 象 话 财 经 卖 23 十八十 今日处暑（2025年8月23日），但全国多地"秋老虎"仍持续发威，避暑需求成刚需。从高铁站 络绎不绝的游客，到海滨浴场里攒动的人影，清凉成了当下最紧俏的"商品"，"避暑经济"正持 续升温。 随着避暑形式的多元创新和目的地消费场景升级，"避暑经济"正开辟出更广阔的市场空 间。"避暑经济"如何引领文旅热潮？这背后藏着怎样的消费偏好与产业变化？本期《财经二十 四节气》带你看。 0 1避暑经济规模劲增 看看有哪些热门避暑目的地 持续高温的暑期，让"清凉避暑"成了不少人的刚需。中国旅游研究院预测显示，2025年暑期， 国内旅游人数有望突破25亿人次，国民整体暑期消费规模预计达1.8万亿元。人们纷纷踏上旅 程，寻找清凉之地。 同程旅行联合墨迹天气发布的《2025避暑旅行趋势报告》显示，今年避暑旅行市场中，受我国 中东部高温天气影响，中东部地区游客涌向西部及东北地区避暑，长线旅行订单占比较去年同 期提升超过10%。穿越多省的环线自驾游、昼伏夜出的塞外观星游、亲水娱乐项目，成为今夏 避暑旅行的热门玩法。 从水上乐园的欢声笑语到漂流河道的 ...

208 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 奥 23 -VYT 今日处暑（2025年8月23日），但全国多地"秋老虎"仍持续发威，避暑需求成刚需。从高铁站络绎不绝 的游客，到海滨浴场里攒动的人影，清凉成了当下最紧俏的"商品"，"避暑经济"正持续升温。 随着避暑形式的多元创新和目的地消费场景升级，"避暑经济"正开辟出更广阔的市场空间。"避暑经 济"如何引领文旅热潮？这背后藏着怎样的消费偏好与产业变化？本期《财经二十四节气》带你看。 01避暑经济规模劲增 看看有哪些热门避暑目的地 持续高温的暑期，让"清凉避暑"成了不少人的刚需。中国旅游研究院预测显示，2025年暑期，国内旅游 人数有望突破25亿人次，国民整体暑期消费规模预计达1.8万亿元。人们纷纷踏上旅程，寻找清凉之 地。 同程旅行联合墨迹天气发布的《2025避暑旅行趋势报告》显示，今年避暑旅行市场中，受我国中东部高 温天气影响，中东部地区游客涌向西部及东北地区避暑，长线旅行订单占比较去年同期提升超过10%。 穿越多省的环线自驾游、昼伏夜出的塞外观星游、亲水娱乐项目，成为今夏避暑旅行的热门玩法。 02避暑形式不断进化 折射消费新趋势 在暑期 ...

Group 1: Cultural Consumption - The cultural experience center in Hebei's Xinhua Bookstore has upgraded its space by incorporating intangible cultural heritage projects, leading to a 65% increase in daily foot traffic during the summer [4] - Sales of cultural and creative products exceeded 800,000 yuan, while surrounding dining consumption grew by 30%, creating a positive cycle of "cultural experience - surrounding consumption" [4] Group 2: Sports Events - The "Zhe BA" basketball league in Zhejiang has sparked enthusiasm among fans and brought together sports enthusiasts, contributing to a surge in community sports events [7] Group 3: High-Temperature Economy - In Jilin's Hunchun, air conditioning sales increased by 120% due to high temperatures, with local cold noodle brands selling over 300 servings daily, leading to a 45% rise in cold drink orders on delivery platforms [10] Group 4: Tourism and Recreation - The Yangming Mountain scenic area in Hunan developed a "forest healing" experience project, attracting 120,000 visitors during the summer and increasing income for surrounding rural guesthouses by 60% [13] - The "I Spend a Day in the Song Dynasty" project in Kaifeng's Qingming Riverside Garden has seen a significant increase in customer spending, with average stay duration for study tour groups extending to 6.5 hours, boosting secondary consumption to 45% [15]

Group 1 - The core viewpoint is that Songhua Lake in Jilin City has successfully integrated ecological restoration with cultural tourism, creating a diverse range of activities such as skiing, camping, and sailing, which has invigorated regional development [1] - Songhua Lake is capitalizing on the opportunity to develop a "summer economy," with the resort area experiencing a significant increase in visitors, surpassing one million annually, and achieving a 35% year-on-year growth in tourism revenue [3] - The transformation of Songhua Lake from a "ski resort" to a year-round destination reflects its evolution into a "four seasons thriving" location [3]

Group 1 - Yunnan Weixin has become a representative of local night economy with its food camp featuring unique services like charcoal grilling and tea boiling, attracting numerous tourists who enjoy food, scenery, and music under the night sky [1][4] - The summer night economy is thriving in various regions, with activities designed to enhance the nighttime experience for visitors [4] Group 2 - In Zhejiang Tongxiang, the "Summer Festival" in the water town of Wuzhen has gained popularity, featuring sunset pool parties and cultural markets that immerse tourists in different cultural elements of summer night tourism [5][9] - The introduction of a 240-hour visa-free transit policy is expected to significantly increase the number of foreign tourists visiting Wuzhen by the summer of 2025 [11] Group 3 - Hubei Shennongjia is leveraging its geographical advantages to create a unique "mountain summer night economy," becoming a new choice for tourists seeking cool summer experiences [15][16] - The Shennongjia night market features over 30 barbecue stalls offering a distinctive "mountain delicacy + honey" grilling technique, creating a recognizable local flavor [19] - The summer season in Shennongjia has introduced various new service policies, including concert ticket discounts and special travel packages, effectively attracting more tourists [22] Group 4 - The traditional "Washing Street" activity in Huigang Village, Hangzhou, involves using mountain spring water to cool and clean the stone streets, symbolizing peace and joy, and has attracted many visitors [23][27] - The scale of the "Washing Street" event is set to expand in 2025, creating a complete water street scenic area with diverse cultural and culinary experiences for participants [28] - Local specialties such as rice cakes, sesame cakes, and fermented steamed buns are highly popular among visitors [29]

Core Viewpoint - The Northeast region of China, particularly Heilongjiang Province, is experiencing a resurgence in summer tourism, leveraging its unique resources and diversified experiences to attract visitors, especially in the context of rising temperatures across the country [2][8]. Group 1: Tourism Highlights - The Heihe morning market has become a popular destination for tourists, offering a variety of Chinese and Russian breakfast options for around 20 yuan, along with the experience of bilingual bargaining [2][6]. - Tourists can enjoy unique experiences such as boat rides on the Heilong River and performances of Chinese and Russian folk songs, enhancing the cultural appeal of the region [2][3]. - The Five Great连池 area features natural therapeutic experiences with its volcanic landscape, attracting both domestic and international visitors seeking wellness tourism [3]. Group 2: Regional Development - The Changbai Mountain area is promoting a "slow city" concept, attracting visitors interested in leisurely exploration and local cuisine, contributing to the revitalization of previously underdeveloped areas [4]. - The Dapingou Forest Park in Benxi City offers a unique summer experience with its "ice waterfall" phenomenon, drawing tourists looking for a cool retreat [5]. - The local government is actively working on revitalizing idle tourism projects to enhance the overall tourism infrastructure and experience in the region [4]. Group 3: Economic Impact - The implementation of policies to promote coordinated tourism development in the Northeast aims to capitalize on the region's favorable climate and natural resources, enhancing the "Northeast Travel" brand [7]. - The shift from resource-dependent tourism to new business models is expected to attract more visitors, with a focus on unique experiences and quality offerings [8].

Core Insights - The article highlights the growing popularity of Shennongjia Forest District as a summer tourist destination, particularly for visitors from Hubei Province and beyond, due to its unique climate and natural beauty [1][2][3] Group 1: Tourism Development - Shennongjia Forest District, known for its average altitude of 1,700 meters and a forest coverage rate of 91.1%, has become a favored spot for summer tourism, with average summer temperatures around 20°C [1] - Muyu Town serves as the main tourist reception center, accounting for over 80% of the total tourist reception in the Shennongjia area, featuring various attractions and facilities [1][2] - Muyu National Tourism Resort has been upgraded to a national-level tourism resort, enhancing its management and operational capabilities [2] Group 2: Economic Impact - The tourism industry is a key driver of economic growth in Muyu Town, with 32 star-rated hotels and over 776 homestays, accommodating more than 30,000 visitors daily [2] - Local government is focusing on improving night-time activities to retain tourists, as evidenced by the launch of the Muyu Creative Free Market, which features cultural events and local products [2][3] Group 3: Future Plans - The Shennongjia Forest District aims to increase tourist numbers and revenue by 10% and 10.4% respectively in 2024, with a target of 5.3 million visitors by 2025 [3][4] - Plans include promoting a balanced development of tourism, integrating various tourism sectors, and developing a snow economy to attract younger consumers [4]

Group 1 - The core viewpoint of the article highlights the vibrant development of the Northeast Night City in Meihekou, Jilin Province, which has become a significant driver for local economic growth and tourism [2][4][6] - The Northeast Night City covers an area of 40,000 square meters and consists of five main sections, featuring over 200 businesses in dining, intangible cultural heritage, and entertainment since its operation began in 2021 [4][6] - The success of the Northeast Night City reflects the local government's efforts to innovate and enhance the night economy, transforming "night vitality" into a new driving force for county development [6] Group 2 - The bustling atmosphere of the Northeast Night City has positively impacted nearby attractions such as Zhibei Village and Hailong Lake Park, contributing to their rapid development [6] - As a national all-area tourism demonstration zone, Meihekou City has implemented a "22°C summer retreat" theme, organizing unique events like the college student music competition and the Meihe Summer Festival to create a new ecological experience for summer tourism [6]

Core Insights - Yulin City has emerged as a popular summer tourist destination due to its unique natural scenery and rich folk customs, attracting visitors seeking cool summer experiences [1][2] - The city has a temperate semi-arid continental monsoon climate, with an average summer temperature of 23 degrees Celsius, making it a natural "summer resort" [1] - Yulin has been enhancing its cultural tourism products and infrastructure, focusing on an "ecology + culture + tourism" integrated development model [1] Group 1: Tourism Development - Yulin City has seen a 45.6% year-on-year increase in tourist visits, with 150,000 visitors in the first half of the year [1] - The Red Qian Nao Scenic Area has introduced new attractions such as water go-karts and upgraded beach facilities to enhance visitor experience [1] - The nearby Wave Valley Scenic Area has received 53,200 visitors in the first half of the year, benefiting from its cooler temperatures and unique geological features [1][2] Group 2: Cultural Events - Yulin hosts a large-scale cultural tourism series every summer, initiated in 2016, featuring various themes including culture, sports, and leisure [2] - The first Great Wall Rock Music Festival took place on July 19, showcasing local music and attracting a lively audience [2][3] - The city is organizing 151 activities and 8 deep experience routes this summer to activate the cultural tourism market and present the diverse charm of "Cool Yulin" [4]

Core Viewpoint - The article highlights the rising popularity of summer tourism in China, particularly focusing on "cooling tourism" in mountainous regions, which has seen a significant increase in search interest and visitor engagement during the summer months [7][9]. Group 1: Summer Tourism Trends - The keyword search volume for "cooling tourism" increased by nearly 200% in the first half of July, indicating a strong demand for summer getaway options [7]. - Mountainous scenic areas are actively developing "cooling tourism+" by integrating outdoor activities, night tours, music festivals, and intangible cultural heritage experiences to provide diverse experiences for both domestic and international tourists [7][9]. Group 2: Specific Destinations - Mogan Mountain is recognized as a cooling destination, offering high-altitude rafting experiences that attract a daily average of about 2,000 visitors, with peak days reaching up to 3,000 [8]. - Emei Mountain, a UNESCO World Heritage site, is experiencing a surge in hiking tourism, with various trails catering to different skill levels, and is also hosting educational summer camps for youth [10][11]. - Wugong Mountain is branded as an "outdoor paradise," attracting over a million outdoor enthusiasts annually, with activities such as hiking, camping, and stream tracing [12][13]. Group 3: Innovative Activities and Experiences - Mogan Mountain has launched a comprehensive night tourism system, featuring a variety of events such as music festivals and art exhibitions, enhancing the summer experience for visitors [9]. - Emei Mountain's summer camp programs allow students to engage in hands-on learning about biodiversity and local ecology, enriching their educational experience while enjoying the cool climate [11]. - Wugong Mountain is set to host the 2025 National University Outdoor Sports Culture Festival, promoting international exchange and outdoor activities among students [13].