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为求生存,燃油车悄然降价简配
经济观察报· 2025-08-23 10:47
Core Viewpoint - The automotive market is undergoing a complex transformation, with traditional fuel vehicles adapting through price cuts and simplifications while electric vehicles face their own challenges in market positioning and strategy [1][2][3]. Group 1: Fuel Vehicle Strategies - Traditional fuel vehicle companies are adopting a "price for volume" strategy, reducing prices while simplifying configurations, such as using lower-quality materials and reducing advanced features [2][6]. - The Nissan Sylphy has introduced a new base model priced at 75,800 yuan, significantly lower than previous models, achieved through substantial configuration reductions [6][7]. - High-end fuel vehicles are also engaging in price cuts and simplifications to capture market share, as seen with the Volkswagen Touareg's new model priced at 508,800 yuan, down from its previous entry-level model [7][8]. Group 2: Market Dynamics - The retail sales of fuel vehicles showed a slight growth of 0.35% year-on-year in July 2025, indicating that fuel vehicles are still maintaining a presence in the market despite the rise of electric vehicles [3][16]. - The penetration rate of new energy vehicles reached 54% in the domestic passenger car market by July 2025, highlighting the increasing competition between fuel and electric vehicles [16][19]. - The market is shifting towards hybrid models, with companies like Toyota phasing out pure fuel versions in favor of hybrid options, reflecting a broader trend of energy diversification [16][19]. Group 3: Technological Adaptation - Fuel vehicles are increasingly integrating smart technologies to enhance competitiveness, with models like the Audi A5L featuring advanced driving systems developed in collaboration with tech companies [11][12]. - The cost of integrating smart features into fuel vehicles is expected to increase by 15% to 20%, posing challenges for mid-range models [14]. - Major automotive companies are leveraging economies of scale to manage costs while enhancing the smart features of their fuel vehicles, as seen in Volkswagen's strategy for the Chinese market [14]. Group 4: Future Outlook - The global automotive landscape is evolving, with predictions indicating that the market share of traditional fuel vehicles will decline from approximately 59% in 2023 to around 31% by 2030 [19]. - The future automotive market is expected to consist of a diverse energy system, with no single powertrain dominating, but rather a coexistence of electric, hybrid, and fuel vehicles based on specific market needs [19].