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为求生存,燃油车悄然降价简配
经济观察报· 2025-08-23 10:47
Core Viewpoint - The automotive market is undergoing a complex transformation, with traditional fuel vehicles adapting through price cuts and simplifications while electric vehicles face their own challenges in market positioning and strategy [1][2][3]. Group 1: Fuel Vehicle Strategies - Traditional fuel vehicle companies are adopting a "price for volume" strategy, reducing prices while simplifying configurations, such as using lower-quality materials and reducing advanced features [2][6]. - The Nissan Sylphy has introduced a new base model priced at 75,800 yuan, significantly lower than previous models, achieved through substantial configuration reductions [6][7]. - High-end fuel vehicles are also engaging in price cuts and simplifications to capture market share, as seen with the Volkswagen Touareg's new model priced at 508,800 yuan, down from its previous entry-level model [7][8]. Group 2: Market Dynamics - The retail sales of fuel vehicles showed a slight growth of 0.35% year-on-year in July 2025, indicating that fuel vehicles are still maintaining a presence in the market despite the rise of electric vehicles [3][16]. - The penetration rate of new energy vehicles reached 54% in the domestic passenger car market by July 2025, highlighting the increasing competition between fuel and electric vehicles [16][19]. - The market is shifting towards hybrid models, with companies like Toyota phasing out pure fuel versions in favor of hybrid options, reflecting a broader trend of energy diversification [16][19]. Group 3: Technological Adaptation - Fuel vehicles are increasingly integrating smart technologies to enhance competitiveness, with models like the Audi A5L featuring advanced driving systems developed in collaboration with tech companies [11][12]. - The cost of integrating smart features into fuel vehicles is expected to increase by 15% to 20%, posing challenges for mid-range models [14]. - Major automotive companies are leveraging economies of scale to manage costs while enhancing the smart features of their fuel vehicles, as seen in Volkswagen's strategy for the Chinese market [14]. Group 4: Future Outlook - The global automotive landscape is evolving, with predictions indicating that the market share of traditional fuel vehicles will decline from approximately 59% in 2023 to around 31% by 2030 [19]. - The future automotive market is expected to consist of a diverse energy system, with no single powertrain dominating, but rather a coexistence of electric, hybrid, and fuel vehicles based on specific market needs [19].
为求生存,燃油车悄然降价简配
Jing Ji Guan Cha Wang· 2025-08-23 07:28
当新能源汽车以每年超过两位数的增速高歌猛进,一些努力求生的燃油车企业仍在试图证明,燃油车远未到退出历史舞台的时刻。 乘用车市场信息联席分会统计数据显示,2025年7月,全国乘用车市场零售182.6万辆,同比增长6.3%,其中新能源乘用车市场零售98.7万辆,同比增长 12%。据此计算,2025年7月,燃油乘用车市场零售83.9万辆,同比增长0.35%,实现正增长。 在终端市场,"家轿之王"日产全新轩逸仅7.58万、"换壳保时捷卡宴"大众途锐仅38.88万,奥迪A5L成为首款华为智驾燃油车型……在残酷的价格战下,燃 油车通过简配降价与智能化增配的打法,设法重寻自己的生态位。而电动车也并非一帆风顺,从纯电向混动的战略回转,揭示出汽车市场的能源变革远比 想象中复杂。 电动车战略性亏损下,燃油车简配求生 面对新能源冲击,传统燃油车企业普遍开启"以价换量"模式。这些价格削减多数伴随着配置的精简,包括减少高级材质使用、简化娱乐系统、降低动力参 数。这种减配背后隐藏着精明的计算,旨在维持基本驾乘体验的同时,抓住价格敏感型消费者。 8月15日,东风日产全新轩逸家族2026款正式上市。此前,全新轩逸推出"真心版"车型,通过差异 ...