Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a vibrant venue for off-road enthusiasts and a popular tourist destination, showcasing the integration of professional events with natural landscapes [1][3] Group 1: Event Impact - The event attracted a significant number of participants and spectators, with hotels in the region experiencing high occupancy rates during the National Day and Mid-Autumn Festival holidays [3] - Local businesses, such as the "pastoral family" operated by herder Wu Zhiguo, reported increased customer traffic and sales due to the influx of visitors, highlighting the economic benefits of the event [3][5] Group 2: Tourism Development - The local government has launched a "Travel with the Event" initiative, integrating tourism resources to create themed travel routes that enhance the visitor experience while promoting local culture [3][5] - The Kubuqi Desert is being positioned as a dual-experience destination, offering both smooth asphalt roads for speed and challenging sand dunes for off-road adventures, appealing to a diverse range of tourists [5] Group 3: Economic Growth - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a robust economic impact from the event [6] - The development model of "event-driven tourism" is reshaping perceptions of the desert, transforming it from a "barren land" to a thriving economic zone, thus providing a reference for high-quality development in desert areas [6]