Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a popular venue for off-road enthusiasts and tourists, showcasing the unique challenges of the terrain and attracting participants from across the country [1][2] - The event has stimulated local economic activity, leading to increased hotel occupancy and sales in restaurants and local products during the National Day and Mid-Autumn Festival [1][3] - The local government is promoting a "Follow the Event to Travel" initiative, integrating tourism resources and creating desert-themed travel routes to enhance visitor experiences [2] Economic Impact - The influx of tourists has significantly benefited local businesses, with reports of full occupancy in hotels and increased patronage at local eateries and shops [1][3] - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a successful economic model driven by the event [3] Development Strategy - The local government is implementing a systematic approach to develop the tourism sector by converting event attendees into tourists, thereby driving composite consumption and establishing the cultural tourism industry as a new economic engine [2] - Future plans include enhancing the "Crossing Kubuqi" desert tourism brand and expanding offerings to include desert education and cultural experiences [2]

Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a vibrant venue for off-road enthusiasts and a popular tourist destination, showcasing the integration of professional events with natural landscapes [1][3] Group 1: Event Impact - The event attracted a significant number of participants and spectators, with hotels in the region experiencing high occupancy rates during the National Day and Mid-Autumn Festival holidays [3] - Local businesses, such as the "pastoral family" operated by herder Wu Zhiguo, reported increased customer traffic and sales due to the influx of visitors, highlighting the economic benefits of the event [3][5] Group 2: Tourism Development - The local government has launched a "Travel with the Event" initiative, integrating tourism resources to create themed travel routes that enhance the visitor experience while promoting local culture [3][5] - The Kubuqi Desert is being positioned as a dual-experience destination, offering both smooth asphalt roads for speed and challenging sand dunes for off-road adventures, appealing to a diverse range of tourists [5] Group 3: Economic Growth - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a robust economic impact from the event [6] - The development model of "event-driven tourism" is reshaping perceptions of the desert, transforming it from a "barren land" to a thriving economic zone, thus providing a reference for high-quality development in desert areas [6]