Core Insights - The article highlights the success of small businesses in Yiwu, particularly in niche markets, driven by the "e-commerce westward" policy initiated by platforms like Pinduoduo [1][5][11] - The demand for specialized products, such as oversized hats and multifunctional sun hats, has led to significant sales growth for these businesses, with some reporting annual revenues of 140 million yuan [1][7][11] Business Strategies - Zheng Leilei identified a gap in the market for larger-sized hats, leading to the creation of the "Big Head Planet" brand, which achieved rapid sales growth after overcoming initial skepticism from suppliers [2][3] - Zheng Mingliang pivoted to selling multifunctional sun hats with built-in fans, targeting laborers in remote areas, which resulted in stable daily sales of 400-500 units [3][5] Market Dynamics - The logistics challenges faced by small businesses in western regions were alleviated by Pinduoduo's initiative to cover logistics costs for deliveries to remote areas, significantly increasing order volumes [4][5][6] - The overall order volume from western regions has seen a growth of approximately 30%, with some businesses reporting that sales from these areas now account for a significant portion of their total sales [5][6] Platform Impact - Pinduoduo's support through logistics subsidies and promotional campaigns has enabled small businesses to focus on quality and innovation rather than competing solely on price [8][10] - The "Big Head Planet" brand has benefited from Pinduoduo's traffic and promotional activities, leading to a sales increase of 80%-100% year-on-year after joining the platform [7][8] Supply Chain Transformation - Suppliers have adapted to the changing demands of e-commerce by improving product quality and reducing production times, moving away from a volume-based business model [9][10] - The collaboration between small businesses and suppliers has fostered a more responsive supply chain, allowing for quick adjustments to market demands [10][11]