Core Viewpoint - The company held a half-year performance briefing to discuss its operational and financial status, addressing investor concerns and outlining strategic reforms in response to market challenges [1][2]. Group 1: Performance and Financial Overview - In the first half of 2025, the company's revenue decreased by 3.98%, making it unlikely to achieve annual revenue growth [3]. - The company aims to maintain profit levels similar to the first half of the year despite the revenue decline [3]. - The company reported a significant increase in gross margin due to various reforms, including supply chain improvements and cost management strategies [14]. Group 2: Strategic Reforms and Market Position - The company has implemented a series of reforms focused on a multi-brand, multi-category home furnishing strategy, including R&D and personnel adjustments [2]. - The company is enhancing its digital tools and optimizing its city layout to improve operational efficiency and market competitiveness [4]. - The company is focusing on integrating design and material supply to meet the growing demand for home renovations, particularly in the kitchen and bathroom sectors [5]. Group 3: Industry Challenges and Opportunities - The company faces challenges due to the real estate sector's downturn, which affects consumer demand for home furnishings [3]. - The trend towards market share concentration in the home furnishing industry presents both challenges and opportunities for the company to enhance its competitive position [4]. - The company recognizes the potential in the renovation market, particularly in urban areas, and is adapting its strategies accordingly [5][8]. Group 4: Future Outlook and Expansion - The company is exploring community stores and online platforms as potential growth areas in the renovation market [8]. - The company plans to continue expanding its overseas business, which has seen a 30% revenue increase, while maintaining a focus on domestic production [17]. - The company is committed to enhancing its capabilities in the home furnishing sector through systematic reforms and digital transformation [18].