来源：环球网 【环球网综合报道】1月5日，欧派家居发布公告称，拟对原"欧派家居智能制造（武汉）项目"剩余募集 资金用途进行调整，计划将32028.43万元募集资金转向数智化赋能升级、交付自动化升级及新媒体运营 三大新项目，以适应行业变革与市场需求变化。 公告显示，本次变更的募集资金占原募资净额的16.01%，涉及金额3.2亿元。资金将分别投向三个新项 目：数智化赋能升级项目（1.21亿元）、交付自动化升级项目（1.11亿元）及新媒体运营及品牌强化项 目（0.89亿元）。 本次募资用途调整主要基于两方面因素：一是原项目规划时的市场环境已发生重大变化，定制家居行业 面临需求疲软、竞争加剧等挑战，导致原项目订单需求未达预期；二是随着各基地智能工厂的落地及持 续升级，公司整体产能布局已能满足现阶段业务发展需求，并为订单适度增长预留了空间。 截至2025年11月30日，原武汉智能制造项目累计投入募集资金170814.50万元，投资进度达85.62%。鉴 于剩余募集资金主要投向"设备购置及安装"，公司判断继续实施原计划可能导致整体产能利用率下降， 不利于募集资金高效使用。 新项目旨在提升智能制造、物流交付效率及品牌营销能 ...

Group 1: Industry Overview - The light industry and beauty sector is expected to stabilize and improve due to the dual drivers of domestic demand policies and steady export growth [3] - The "14th Five-Year Plan" marks a year of enhanced domestic demand policies, coupled with consumers' increasing pursuit of high-quality living, creating significant growth opportunities for the industry [3] - The penetration rate of cross-border e-commerce has ample room for improvement, and the recovery of international relations and demand from emerging markets will further drive market expansion [3] Group 2: Beauty Sector - The cosmetics market is projected to grow steadily, with the skincare segment being the largest, reaching a market size of 4,619 billion yuan in 2024, and expected to grow at a CAGR of 8.6% from 2024 to 2029 [19] - The high-end cosmetics market is rapidly expanding, with the market size for high-end skincare products increasing from 749 billion yuan in 2019 to 1,144 billion yuan in 2024, reflecting a CAGR of 8.84% [19] - Key companies in the beauty sector include: - **Mao Geping**: Revenue reached 25.88 billion yuan in H1 2025, with a growth rate of 31.28% [23] - **Lin Qingxuan**: Revenue grew to 10.52 billion yuan in H1 2025, marking a 98.28% increase [27] - **Marubi**: Revenue is expected to reach 29.70 billion yuan in 2024, recovering from previous declines [32] Group 3: Medical Aesthetics - The medical aesthetics sector is facing short-term pressure due to cautious consumer spending, but the long-term growth potential remains strong, with a projected CAGR of 10%-15% from 2024 to 2027 [36] - The market penetration rate for medical aesthetics in China is currently at 4-5%, indicating a growth potential of 2-5 times compared to countries like the US and South Korea [36] - Key companies in the medical aesthetics sector include: - **Jinbo Biological**: Achieved revenue of 12.96 billion yuan in Q1-Q3 2025, with a year-on-year growth of 31.10% [45] Group 4: Daily Chemicals - The daily chemical industry is benefiting from domestic demand policies, with local brands poised to capture market share [49] - Companies such as **Dengkang Oral Care** and **Runben** are highlighted for their strong market positions and growth potential [51][55] - **Shanghai Jahwa** has shown significant growth, with revenue reaching 49.61 billion yuan in Q1-Q3 2025, reflecting a 10.83% increase [59] Group 5: Home Furnishing - The home furnishing sector is under pressure due to weak real estate sales, with a 15% decline in residential investment in 2025 [65] - National subsidies for home appliances and furnishings have provided some support, but the long-term effects are limited [65] - Leading companies such as **Oppein Home** and **Kuka Home** are noted for their strong channel capabilities and multi-category layouts [65]

来源|文轩观察 作者|吴三畏 图源|网络 当旧有的增长引擎逐渐熄火，正在全力向"大家居"战略转型的欧派家居，究竟是会像一些同行那样陷入 持续萎缩，还是能凭借其规模与转型决心穿越周期、重获新生？ 2025年12月12日，随着沪深300指数样本调整正式生效，定制家居龙头企业欧派家居被正式调出样本 股，这是它在2025年底遭遇的第二次"出清"。 昔日千亿市值行业巨头，在不到四年时间内市值缩水约三分之二，其传统增长模式正面临严峻的失效考 验。 从资本宠儿到被 "抛弃" 2025年末，欧派家居经历了一场资本市场的"双重出清"。在MSCI中国A股指数调整后的第二个月，这 家曾经的千亿市值定制家居龙头也被调出了沪深300指数样本股名单。 沪深300指数作为A股核心优质资产的价值代表，其成分股筛选涵盖市值规模、股票流动性、盈利能力 及行业代表性等核心维度。 这次调整中，信息技术、通信服务行业的样本数量和权重均有所增加，而像欧派家居这样的传统行业个 股则被逐步出局。 指数调整当日，欧派家居股价应声下跌0.53%，盘中一度探至49.30元/股的年度新低。 截至2025年12月31日午盘，欧派家居每股报53.02元，与2021年的 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, attributed to pressure on terminal demand and a decrease in real estate demand, compounded by the withdrawal of national subsidies [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 132.14 billion yuan, a year-on-year decrease of 4.79%, with net profit attributable to shareholders at 18.32 billion yuan, down 9.77% [1]. - In Q3 2025, the company reported revenue of 49.73 billion yuan, a decline of 6.10%, and net profit attributable to shareholders of 8.14 billion yuan, down 21.79% [1]. Product Category Performance - In Q3 2025, revenue by product category showed mixed results: cabinets down 2.94% to 14.28 billion yuan, wardrobes and supporting furniture down 7.99% to 25.48 billion yuan, sanitary ware down 3.21% to 2.87 billion yuan, while wooden doors increased by 1.05% to 3.31 billion yuan [2]. Channel Performance - Revenue by channel in Q3 2025: direct stores up 1.54% to 1.96 billion yuan, dealer stores down 4.88% to 38.03 billion yuan, bulk business down 13.29% to 7.36 billion yuan, and other channels up 6.65% to 1.28 billion yuan [2]. Strategic Initiatives - The company is committed to advancing its whole-home strategy and deepening channel transformation, with nearly 1,300 retail whole-home stores by the end of Q3 [2]. Profitability Improvement - The company achieved a gross margin of 37.2% for the first three quarters of 2025, an increase of 1.7 percentage points year-on-year. The net profit margin for the same period was 13.9%, a decrease of 0.8 percentage points [3]. - In Q3 2025, the gross margin was 38.8%, a year-on-year decrease of 1.6 percentage points, while the net profit margin was 16.4%, down 3.3 percentage points year-on-year [3]. Cost Management - The company implemented a "land distribution" mechanism reform, resulting in a decrease in sales and management expense ratios, while the financial expense ratio saw a slight increase [3]. Investment Outlook - The company is a leader in the custom home furnishing industry, focusing on cost reduction and efficiency improvement. Projected net profits for 2025-2027 are 24.30 billion, 26.34 billion, and 29.23 billion yuan, respectively, with corresponding PE ratios of 14, 13, and 11 [3].

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 64.86 CNY per share [2][9]. Core Insights - The company reported a revenue of 132.14 billion CNY and a net profit of 18.32 billion CNY for the first three quarters of 2025, reflecting a year-on-year decline of 4.79% and 9.77% respectively. In Q3 alone, revenue was 49.73 billion CNY, with a net profit of 8.14 billion CNY, showing a decline of 6.10% and 21.79% year-on-year [2][9]. - The company is facing short-term pressure on performance due to a challenging real estate market and the tapering of national subsidy policies. However, it continues to deepen its "whole home" strategy and channel transformation, with nearly 1,300 retail stores by the end of Q3 [2][9]. - The company's gross margin improved to 37.2% for the first three quarters, up by 1.7 percentage points year-on-year. The net profit margin for Q3 was 16.4%, down by 3.3 percentage points year-on-year [2][9]. Financial Summary - For 2024A, the total revenue is projected at 18,925 million CNY, with a year-on-year growth rate of -16.9%. The net profit is expected to be 2,599 million CNY, reflecting a decline of 14.4% year-on-year [5][10]. - The company is expected to achieve net profits of 2,430 million CNY in 2025E and 2,634 million CNY in 2026E, with corresponding P/E ratios of 14 and 13 respectively [5][10]. - The company’s total assets are projected to grow from 35,225 million CNY in 2024A to 38,469 million CNY in 2027E, while the debt-to-equity ratio is expected to decrease from 49.6% in 2024A to 39.1% in 2027E [10].

Core Viewpoint - The company held a performance briefing on November 6, 2025, to discuss its third-quarter results and address investor concerns, emphasizing its commitment to stable development and shareholder returns [1][2]. Group 1: Performance and Financial Measures - The company has completed two share repurchase plans using its own funds, with a total transaction amount of 329 million yuan (approximately 3.29 billion) [2]. - The company has received authorization from the 2024 annual general meeting to develop a mid-term dividend plan for 2025, which will be implemented based on market conditions [3]. Group 2: Business Operations and Strategy - The "pre-receipts" on the balance sheet refer to amounts received from customers before a formal contract is established, indicating a focus on customer payments prior to service delivery [3]. - Changes in the "contract liabilities" on the balance sheet are influenced by multiple factors, including customer prepayments, order confirmations, and fulfillment of performance obligations [4]. - The company aims to enhance its "whole home" strategy, focusing on organizational reforms and improving delivery capabilities while optimizing brand development [7]. Group 3: Market Environment and Challenges - The company anticipates significant uncertainty in the external business environment for 2026, with challenges in macroeconomic conditions and consumer confidence recovery [8]. - The company plans to counteract industry pressures through efficiency improvements and the implementation of its "whole home" strategy [8]. Group 4: Inventory Management - The company has seen a gradual decrease in inventory levels due to industry trends and operational efficiency improvements, with a focus on aligning inventory structure with business development needs [9].

Core Viewpoint - The company held a performance briefing on November 6, 2025, to discuss its third-quarter results and address investor concerns regarding stock price stability, dividend plans, and operational strategies [1][2][3]. Group 1: Performance Briefing Details - The performance briefing took place on November 6, 2025, from 15:00 to 16:00 [1]. - The meeting was conducted via an online text interaction platform [1]. - Key executives, including the Chairman and President, independent directors, and financial officers, participated in the briefing [1]. Group 2: Investor Questions and Company Responses - The company has executed two share repurchase plans totaling 329 million yuan, emphasizing its commitment to investor returns [2]. - The board has been authorized to develop a mid-term dividend plan for 2025, pending market conditions [3]. - "Prepayments" on the balance sheet refer to amounts received from customers before a formal contract is established [4]. - Changes in "contract liabilities" are influenced by multiple factors, including customer prepayments and order confirmations [5]. - The company does not currently disclose the revenue split between new and old home customers but aims to provide tailored products based on customer preferences [6]. - The company’s strategic vision is to become a world-class home furnishing enterprise, focusing on a "big home" strategy and enhancing operational capabilities [7]. - The company anticipates challenges in the external environment for 2026, including economic uncertainties and potential reductions in policy-driven demand [7]. - The decline in inventory levels is attributed to industry trends and improved operational efficiency, with ongoing efforts to optimize inventory management [7]. Group 3: Additional Information - Investors can access the performance briefing details and further communications through the company's investor relations channels [8].

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is experiencing a slight decline in performance due to weak end-demand, with a revenue drop of 4.79% year-on-year in the first three quarters of 2025 [6] - The company is focusing on transforming its marketing system to support a comprehensive home furnishing strategy, aiming to enhance its competitive edge in the long term [6] - The company is committed to a home furnishing development strategy, implementing various reforms to support this core strategy [6] Financial Data and Profit Forecast - Total revenue for 2025 is projected at 181.04 billion yuan, with a year-on-year decline of 4.3% [5] - The net profit attributable to the parent company for 2025 is estimated at 25.27 billion yuan, reflecting a year-on-year decrease of 2.8% [5] - The company's gross margin for Q3 2025 was 38.77%, down 1.59 percentage points year-on-year [9] Revenue Breakdown - Revenue from wardrobes and related products was 67.86 billion yuan, down 5.58% year-on-year [6] - Revenue from cabinets was 38.35 billion yuan, down 4.80% year-on-year [6] - Revenue from bathroom products was 7.87 billion yuan, down 1.57% year-on-year [6] Market Position and Strategy - The company has over 1,200 effective retail home furnishing stores, with more than 60% of distributors engaged in the home furnishing business [9] - The company is enhancing its supply chain management and focusing on smart manufacturing to build a competitive advantage [6] - The company aims to redefine consumer needs in the home furnishing market, transitioning from merely meeting demands to defining them [6]

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a target price of 63.61 CNY [4][6]. Core Views - The company is experiencing short-term pressure on performance, with a decline in revenue and net profit for the first three quarters of 2025. However, the overall profitability remains stable [1][3]. - The company is actively optimizing its existing store resources and has seen growth in its direct sales channels, indicating a strategic focus on enhancing operational efficiency [2][3]. - The company's gross margin has shown resilience, and effective cost control measures have been implemented, contributing to stable profitability despite revenue declines [3]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company reported revenue of 13.214 billion CNY, a year-on-year decrease of 4.79%, and a net profit of 1.832 billion CNY, down 9.77% [1]. - In Q3 2025, revenue was 4.973 billion CNY, a decline of 6.10% year-on-year, with net profit at 814 million CNY, down 21.79% [1]. Product and Channel Analysis - Revenue from various product categories for the first three quarters of 2025 includes: wardrobes and matching furniture (6.786 billion CNY, -5.58%), cabinets (3.835 billion CNY, -4.80%), and others [2]. - Direct sales channels have shown growth, with revenue from direct stores increasing by 4.11%, while other channels experienced declines [2]. Cost Management and Profitability - The gross margin for the first three quarters of 2025 was 37.19%, an increase of 1.65 percentage points year-on-year, while Q3 gross margin was 38.77%, a decrease of 1.59 percentage points [3]. - The company has effectively managed its expenses, with a period expense ratio of 19.14% for the first three quarters, down 0.57 percentage points year-on-year [3]. Future Outlook - The company is expected to achieve revenues of 18.077 billion CNY, 19.239 billion CNY, and 20.290 billion CNY for 2025, 2026, and 2027 respectively, with projected growth rates of -4.48%, 6.43%, and 5.46% [4]. - The forecasted net profit for the same years is 2.422 billion CNY, 2.633 billion CNY, and 2.816 billion CNY, with corresponding growth rates of -6.82%, 8.71%, and 6.95% [4].

Core Viewpoint - The Q3 2025 earnings conference of Oppein Home highlighted the company's stable performance amidst industry challenges, with a focus on maintaining investor relations and strategic growth initiatives. Group 1: Financial Performance - The company reported a stable contract liability amount at the end of Q3 2025 compared to the beginning of the year, attributed to a combination of factors including customer prepayments and order confirmations [1] - The company has completed two share repurchase plans totaling 329 million yuan, indicating a commitment to enhancing shareholder value [3] Group 2: Inventory and Management - The company has seen a gradual decrease in inventory levels, which is a result of industry trends, operational efficiency improvements, and risk management considerations [3] - The company plans to continue optimizing inventory management strategies to balance market supply and operational efficiency [3] Group 3: Dividend and Shareholder Returns - The company has received authorization from the 2024 annual general meeting to develop a mid-term dividend plan, with intentions to implement it in a timely manner [2] - The management is considering shareholder return strategies, including potential share buybacks and increased cash dividends, based on market conditions and operational performance [4] Group 4: Market Position and Strategy - The company aims to position itself as a leading global home furnishing enterprise, focusing on a "whole home" strategy that includes enhancing delivery capabilities and brand development [7] - The company acknowledges the challenges posed by the end of national subsidies and a potential decline in new housing supply in 2026, and plans to adapt its strategies accordingly [7]