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价格上涨背后,产品力成为竞争关键词
Mei Ri Shang Bao· 2025-06-04 23:28
Group 1 - The Anqier block in Hangzhou has emerged as a new residential area following the closure of specialized markets, with significant land supply initiated in 2024, leading to competitive bidding among major developers like Binjiang Group, Dajia, and China Resources [1][6] - The first two plots had a capped price of 46,500 yuan per square meter, while subsequent plots saw a significant price increase, with the final China Resources plot reaching a floor price of 50,683 yuan per square meter, indicating a potential opening price exceeding 70,000 yuan [1][6] - The increase in property prices is attributed to the scarcity of luxury housing supply in the city center and the enhanced product offerings in the Anqier block, marking a shift to a competitive landscape for high-end real estate [1][6] Group 2 - The Jinshang Wanxiangfu project, developed by Binjiang in the Anqier block, features a prime location near the Grand Canal and offers a mix of high-rise and stacked villa products, targeting a more affluent clientele [2][4] - The project covers an area of 15,000 square meters with a total construction area of approximately 49,000 square meters, consisting of 150 units, and has attracted over 1,000 potential buyers during its showcase [2][3] - The design emphasizes luxury with high ceilings, extensive use of premium materials, and a variety of themed spaces, including a large outdoor water feature and a comprehensive underground clubhouse [3][5] Group 3 - The Jinshang Wanxiangfu project is positioned as an upgraded offering with no price cap, featuring larger unit sizes to meet high-end market demands, with main unit areas ranging from 183 to 355 square meters [5][6] - The project is set to launch soon, with expectations of average prices reaching the "70,000" range, reflecting the high-end positioning and significant investment in luxury finishes [6][7] - Other projects in the Anqier block, such as those by Dajia and China Resources, are also preparing for market entry, indicating a competitive environment among top-tier developers [7][8]