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从“看过就走”到“沉浸式度假” 观潮经济升级 新玩法解锁新消费
Yang Shi Wang· 2025-10-08 03:03
Core Viewpoint - The article highlights the transformation of the tourism experience in Haining, Zhejiang, from a short-term viewing of the Qiantang River tide to a more immersive and diversified experience, particularly during the National Day and Mid-Autumn Festival holiday period. Group 1: Tourism Development - The Qiantang River tide is renowned as "the world's first tide," attracting numerous visitors each year around the 18th day of the eighth lunar month [1] - Haining has enhanced its tourism offerings by introducing a series of carnival activities, moving beyond just tide viewing to include music and interactive experiences [1][3] - The "Great Tide Music Carnival" features 65 top national bands and 195 musicians, with five performances daily from October 1 to October 13, extending visitor engagement [5] Group 2: Visitor Statistics - During the holiday period, the average daily visitor count at the Salt Official Ancient City reached 30,000, marking a 60% increase compared to the previous year [5] - Hotel and surrounding accommodation booking rates exceeded 80%, while local retail and dining revenues increased by 40% compared to pre-holiday levels [5] Group 3: Overcoming Short-Term Tourism Challenges - Haining is addressing the challenge of short-term tourism by promoting "all-region tourism," transforming the area from a mere viewing spot to a destination for longer stays [6] - The establishment of a countryside station along the Qiantang River caters to cycling enthusiasts, indicating a shift towards more active and engaging tourism options [8] Group 4: Infrastructure and Experience Enhancement - The local government has initiated ecological improvements along the Wengjin Line, creating a 12.5-kilometer ecological greenway to support a blend of ecology, sports, and leisure [8] - New tourism experiences such as aerial tide chasing, water sports, and mountain picking have emerged, expanding the boundaries of tourism offerings [8] - Haining is also developing ten projects, including a tide culture resort center, to guide tourism products from "sightseeing" to "experiential" [10]