国庆长假，马上就到。据央视新闻，今年国庆长假公众出行，将以外出旅游、返乡探亲为主，预计全社会 跨区域人员流动量将达23.6亿人次，其中自驾出行将达18.7亿人次，占出行总量的八成左右。今年国庆长 假出行都有哪些特点？旅游市场出现了哪些新变化？哪些旅游城市仍是公众的"心头好"？国庆档电影预售 情况如何？……上游新闻根据公开报道进行了梳理。 假期出行：自驾占八成，中长距离出行增多 交通运输部称，今年中秋国庆假期共有8天，公众出行将主要以外出旅游、返乡探亲为主，预计全社会跨 区域人员流动量将达23.6亿人次，日均约2.95亿人次，比去年同期日均（2.86亿人次）增长约3.2%。 据交通运输部预测，国庆假期出行自驾游占八成。央视新闻 自驾是主要出行方式。预计今年中秋国庆假期自驾出行将达18.7亿人次，占出行总量的八成左右。 中长距离出行将显著增加。"长假效应"推动中长途出行需求快速释放，京津冀、长三角、粤港澳大湾区、 成渝等重点城市群进出城高速公路、热门景区国省道车流量大。 国内、国际旅游出行势头强劲。预计广州、成都、北京、上海、西安、杭州、南京、重庆等都市圈旅游热 度有望突破去年高位。预计赴日、韩和东南亚等国家的旅 ...

央视网消息：随着国庆中秋双节临近，全国文旅市场热潮涌动，各地以全新场景与特色活动，静待八方游客共赴佳节之约。 在河北石家庄，历史建筑、工业遗产在保护的基础上被活化利用。石家庄解放纪念馆展出了近千幅历史图片和300余件实物，并通过声光电结 合、沉浸式剧场演出等多种手段，全景展示了1947年石家庄解放前后的历史风貌。解放纪念馆主体建筑曾是石家庄老火车站，在城市更新中巧 妙保留了建筑的原有风貌，又为其注入了浓厚的文化基因。 山东荣成：热气球嘉年华 链接城市文化 四川阿坝：九寨沟景区文旅预订火爆 近几天，随着气温降低，黑龙江多地呈现出独特的"五花山"景色，山林中由于树种丰富，树叶呈现出多种颜色。 黑龙江：独特秋景 红色旅游线路受追捧 结合黑龙江独特的秋日景观，当地文旅部门推出串联哈尔滨、伊春、黑河的金秋特色康养旅游线路。还推出以"红色旅游"为主题的系列旅游线 路。其中包括"林海雪原·抗联之路""十四年抗战"等主题旅游线路，涵盖黑龙江最具代表性的红色景点，让游客在行走中重温革命历史、感悟 红色精神。 河北石家庄：文化赋能老建筑 带来历史深度体验 在山东荣成，这两天一场热气球嘉年华精彩呈现，热气球"光雕秀"、音乐嘉年华、 ...

今年国庆假期恰逢中秋节，形成八天的"超长版假期"。在线旅游平台发布的"2025国庆旅游趋势预测"显 示，截至目前，国庆假期跨省游订单量同比增长45%，文旅市场复苏趋势仍在持续。 此前，已有哈尔滨、淄博、天水等一批"网红城市"出圈，吸引各地游客纷纷前往"打卡"，如今这些地方 有什么变化？文旅城市走红后如何抓住机遇把"流量"变"留量"，打造文旅全季"长红"，这个假期，当地 又有哪些新玩法？ 哈尔滨：打破"冬季限定" 反季冰雪游受欢迎 提起哈尔滨，冰雪是绕不开的关键词，而此刻的"尔滨"，正凭借多元文旅产业，打破"冬季限定"标签， 从城市街区到乡村田野，从反季冰雪到红色旅游，一场覆盖全域的文旅热潮，正推动这座城市探索文旅 全季"长红"新路径。 "文旅+农业" 走进田园赏"丰"景 进入秋季，哈尔滨多地联动，以"文旅+农业"为游客打造特色田园之旅。在北大荒集团闫家岗农场，140 多亩的稻田宛如金色画布，6幅巨型稻田画徐徐展开，游客可以登上观光塔俯瞰稻田画全貌，也可以乘 坐稻田小火车穿梭在稻浪间，近距离感受这份秋日浪漫与丰收喜悦。 四条十大主题线路 开启哈尔滨红色之旅 随着国庆中秋假期临近，哈尔滨还打造了四条十大主题旅游线 ...

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday is expected to stimulate diverse travel demands, with an 8-day long holiday attracting significant interest in various travel experiences [1] - Nanjing ranks in the top 10 for popular domestic travel destinations, with specific rankings of 8th for overall domestic travel, 6th for self-driving trips, and 9th for free travel packages [1] - The popularity of themed travel products such as autumn viewing, cultural tourism, and red tourism is on the rise, with a notable increase in group travel inquiries and bookings for Nanjing [1] Group 2 - Ctrip reports a 45% year-on-year increase in cross-province travel orders for the holiday, highlighting a shift in traveler preferences towards immersive experiences rather than traditional sightseeing [2] - Nanjing's overall tourism order volume has increased by 60% year-on-year, with major sources of visitors coming from cities like Shanghai, Beijing, and Guangzhou [2] - Tongcheng Travel indicates a doubling in bookings for domestic short trips and a more than 20% increase in spending on long-distance group tours during the holiday period [2]

央视网消息：今年国庆假期恰逢中秋节，形成八天的"超长版假期"。在线旅游平台发布的"2025国庆旅游趋势预测"显示，截至目前，国庆假期 跨省游订单量同比增长45%，文旅市场复苏趋势仍在持续。 此前，已有哈尔滨、淄博、天水等一批"网红城市"出圈，吸引各地游客纷纷前往"打卡"，如今这些地方有什么变化？文旅城市走红后如何抓住 机遇把"流量"变"留量"，打造文旅全季"长红"，这个假期，当地又有哪些新玩法？ 哈尔滨：打破"冬季限定" 反季冰雪游受欢迎 提起哈尔滨，冰雪是绕不开的关键词，而此刻的"尔滨"，正凭借多元文旅产业，打破"冬季限定"标签，从城市街区到乡村田野，从反季冰雪到 红色旅游，一场覆盖全域的文旅热潮，正推动这座城市探索文旅全季"长红"新路径。 眼下虽然室外最高温度还在零上20℃左右，但属于"尔滨"的"冰雪名片"仍然反季亮相。来到哈尔滨冰雪大世界梦幻冰雪馆，游客们仿佛进入一 个晶莹剔透的冰雪王国，馆内恒温-10℃左右，所有景观都是由真冰真雪建设而成，与馆外的秋日暖阳形成反差，让大家一秒切换到"冬日模 式"。 武汉游客 陈玉梅：武汉虽然冬天也冷，但是没有这个冰雪大世界，特别开心，虽然在里面很凉、很冷，但是我们的心 ...

Group 1: Travel Demand and Trends - The upcoming National Day and Mid-Autumn Festival holiday has led to a surge in travel bookings, with outbound travel bookings increasing by over 30% year-on-year and inbound travel bookings doubling [1] - The unique holiday structure this year has stimulated diverse travel demands, with many consumers opting for "leave stacking" to extend their holidays [2][3] - Data shows that the order volume for interprovincial travel during the holiday has increased by 45% compared to last year, with significant interest in long-distance destinations like Xinjiang and Tibet [4] Group 2: Ticket Sales and Travel Patterns - Train tickets for popular routes sold out quickly upon release, indicating high demand for travel during the holiday period [2][3] - The peak travel period is expected to start on September 29, with October 1 anticipated as the highest traffic day before the holiday [3] - Over 30% of workers are choosing to travel during off-peak times, with significant savings on travel costs [5] Group 3: Emerging Travel Preferences - There is a noticeable shift from "check-in tourism" to "immersive vacations," with travelers seeking unique experiences that combine culture and relaxation [9] - Popular activities include cultural workshops and wellness retreats, reflecting a growing interest in meaningful travel experiences [9] - The demand for multi-destination travel is rising, with an increase in bookings for transportation services and long-distance travel packages [4] Group 4: International Travel Insights - Short-haul destinations like Hong Kong, Japan, and Southeast Asia remain popular, while countries along the Belt and Road Initiative are emerging as new hotspots for self-driving trips [5] - The rental car orders for these emerging destinations have seen significant growth, with Uzbekistan, Georgia, and Kazakhstan experiencing increases of 300%, 200%, and 1000% respectively [5][7] Group 5: Family and Child-Friendly Travel - Family-oriented hotels, particularly in South Korea, are gaining popularity, with certain hotels fully booked during the holiday period [7] - The trend of family travel is reflected in the increased search volume for family-friendly attractions and accommodations [6]

Core Insights - Ctrip's 2025 National Day travel trend forecast indicates a 45% year-on-year increase in cross-province travel orders for the Mid-Autumn and National Day holidays [1] - Key factors influencing travel decisions are emotional value, time efficiency, and cost-effectiveness, with a shift from "sightseeing" to "experiential travel" [1] Summary by Category Travel Orders - Domestic inter-provincial border cities have seen a 58% year-on-year increase in holiday order volume [1] - Notable increases in specific regions include: - Zhaotong, with a 95% increase in holiday pre-orders, known for its ethnic culture and natural scenery [1] - Hezhou, famous for its karst landforms and ancient town culture, with an 88% increase [1] - Ganzhou, attracting tourists with Hakka culture and revolutionary history, showing a 70% increase [1] Travel Preferences - Emotional value is becoming the core factor in destination selection, with "check-in tourism" gradually giving way to "immersive vacations" [1] - Hotel search interest for long-distance destinations such as Xinjiang, Tibet, and Inner Mongolia has increased by 60% year-on-year, primarily from first-tier and new first-tier cities [1]