Core Viewpoint - The incident involving Liu Jialing accusing Taobao of consumer deception has gained significant attention on social media, highlighting potential issues in marketing practices within the e-commerce sector [1][2]. Group 1: Incident Overview - Liu Jialing shared screenshots on social media, questioning whether Taobao and Tmall's marketing strategies involve serious infringement and consumer deception [2]. - The screenshots revealed that the Tmall International "ENCARE Overseas Flagship Store" used photos of actor Liang Chaowei for product promotion, claiming sponsorship of the show "Big Movie is Good Looking" [4]. - The store also featured images of host Chen Luyou, raising concerns about unauthorized use of their likenesses [4]. Group 2: Response and Actions - The show "Big Movie is Good Looking," hosted by Chen Luyou, is set to premiere on Mango TV on January 6, 2024, produced by Shanghai Zongyi Cultural Media Co., Ltd. [5]. - Following the incident, the store's customer service indicated that the matter was being handled by the brand, and all promotional images of Liang Chaowei and Chen Luyou were subsequently replaced [5]. - The store's previous claim of having sponsorship rights was contradicted by the swift removal of the images and the store itself from search results on Taobao [5].

被刘嘉玲喊话后，网店已换下梁朝伟照片 中新网11月10日电(记者 左雨晴) "这么严重的侵权，欺骗消费者 @淘宝 @天猫 是你们的市场营销策略吗？"11月10日，#刘嘉玲喊话淘宝欺骗消费者#登上微 博热搜。 演员刘嘉玲在微博晒出的截图显示，天猫国际"ENCARE海外旗舰店"使用演员梁朝伟照片用做产品宣传，照片上标注该品牌为"大片很好看"访谈节目的特别 赞助商。除梁朝伟外，该店还使用了该节目主持人陈鲁豫的照片。 公开信息显示，"大片很好看"是由陈鲁豫主持，上海综伊文化传媒有限公司制作的电影主题综艺节目，2024年1月6日通过芒果TV首播。 记者以消费者的身份咨询该店，客服表示，"目前针对此次事件已经移交品牌处理"。记者注意到，该店所有梁朝伟、陈鲁豫的宣传图片已被替换，淘宝搜索 页面也已无法搜索到这家店铺。 此前，该店客服曾向媒体表示，"我们是赞助了节目的，是有使用权的，这边也在和节目组进行沟通，看看是哪里有误会。"(完) 来源：中国新闻网 编辑：张澍楠 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经 ...