这不广州一家叫谜后的服装店被小米起诉了，就因为他们家的品牌logo和小米的logo太相似了，简直像复制粘贴一样，所以被小米告了，店家也收到了小 米300多页的法律文书，网友的态度也各不相同。 [熊猫]小米品牌深得国内老百姓们的喜爱，这么大的流量肯定会吸引一些不自觉的人，这些人还没有一点版权意识。 这到底是怎么回事？现在事情的进展如何？ 本文陈述所有内容皆有可靠信息来源赘述在文章结尾 品牌"碰瓷" 一边是科技巨头小米公司，另一边是广东一家面积不足20平米的小型服装店，当服装店老板手持300多页法律文书，在法庭外声泪俱下地控诉时，网友们 的情感天平瞬间倾斜，无数指责涌向小米，认为这家大公司格局太小，在搞以大欺小的戏码。 就是一个logo而已，一时间甚至雷军的人品都遭到了网友的质疑，但是当店铺那块极具争议的招牌照片被曝光后，风向却发生了戏剧性的逆转。 要知道品牌之间的"碰瓷"，绝不是简单的复制粘贴，这就是商家故意的，从视觉的直接挪用到心理的深层暗示，系统性地在消费者脑海中制造混乱，最 直接的就是视觉的占领。 这次引发争议的服装店，它的logo不仅沿用了小米标志性的橙色，更关键的是它模仿了那个经典的橙色方块结构，这种 ...

Core Insights - The article highlights the increasing issue of counterfeit products related to Pop Mart as the brand expands globally, with a total of 1.83 million counterfeit items intercepted by customs from January to mid-August this year [2] - Pop Mart has successfully registered with customs in 27 countries and regions, leading to the interception of 7.91 million counterfeit items to date, with over 240 batches involved [2] - The company is actively pursuing legal action against retailers selling counterfeit products, including a recent temporary injunction against Dutch supermarket Jumbo [4] Group 1 - From January to mid-August 2023, customs intercepted a total of 1.83 million counterfeit Pop Mart-related items, involving 237 batches destined for 61 countries and regions [2] - Pop Mart has completed customs registration in 27 countries, resulting in the interception of 7.91 million counterfeit items, with over 240 batches, including 260,000 counterfeit items seized in the Netherlands [2] - The company has developed a multilingual anti-counterfeiting guide to assist law enforcement in identifying genuine products [2] Group 2 - In July 2023, Pop Mart applied for a unilateral temporary injunction against Jumbo, which was quickly approved by the court, while another retailer, Albert Heijn, is still in the response process [4] - Pop Mart has identified over 300 infringement links across various cross-border e-commerce platforms and can file collective lawsuits against anonymous sellers to combat online counterfeit chains [5] - The company has registered the "Lafufu" trademark in the fitness equipment category as a defensive measure against infringement, following discussions about the counterfeit "Lafufu" dolls [5] Group 3 - Consumers can identify genuine Pop Mart products by checking three aspects: the anti-counterfeiting code, the exclusive anti-counterfeiting sticker on the packaging, and the logo stamp on the product's bottom [6] - If a product's verification code has been used more than once, it is likely counterfeit, as genuine products should only be verified once upon receipt [6] - The company emphasizes the importance of production details, such as tie-dye craftsmanship, in distinguishing authentic products from fakes [6]

Core Viewpoint - The controversy surrounding "Rongmei High-end Women's Wear" highlights the brand's declining performance and negative consumer perception, exacerbated by the owner's dismissive comments during a live stream [2][3][5]. Company Overview - Rongmei High-end Women's Wear is backed by A-share listed company Rongmei Co., Ltd. (301088.SZ), which was established in 2006 and initially focused on selling Japanese-style women's clothing on Taobao [3]. - The brand achieved significant growth, becoming the top women's clothing brand on Taobao by 2015, with a transaction volume exceeding 1 billion yuan [3]. Financial Performance - In 2021, Rongmei Co., Ltd. reported record revenues of 949 million yuan and a net profit of 167 million yuan [3]. - However, the company has faced a decline in revenue, with projections indicating a year-on-year decrease of 19.13% and 10.2% for 2023 and 2024, respectively, bringing revenues down to 767 million yuan and 689 million yuan [3]. - For the first half of 2023, the company reported revenues of 298 million yuan, a decline of 13.9%, and a net profit of approximately 37 million yuan, down 19.3% [5]. Inventory and Sales Metrics - As of June 2023, the inventory turnover days reached a record high of 382.9 days, compared to 341.17 days in the previous year [5]. - The flagship store on Taobao, which generates 99.9% of the company's revenue, saw a decrease in key performance indicators, including a drop in half-year browsing volume from 742 million to 670 million and a decline in total order value from 1.21 billion yuan to 1.11 billion yuan [5]. Legal Issues - The company has faced legal challenges, including a copyright infringement case from the brand Zhihuo, which resulted in a court ruling against Rongmei [6]. - In July 2023, another designer brand, Fabrique, won a lawsuit against Rongmei for copyright infringement and unfair competition, further damaging the company's reputation [6].

Core Viewpoint - Beijing Huiyuan Food and Beverage Co., Ltd. has accused Meiri Youxian of infringing its rights by unauthorized use of the "Huiyuan" name for business activities, which includes unauthorized regional distribution rights and services that disrupt market order [1] Group 1 - The company claims that Meiri Youxian has been conducting business under the "Huiyuan" name without written authorization [1] - Allegations include the unauthorized splitting and transfer of regional distribution rights to third parties [1] - Meiri Youxian is accused of providing services such as "regional distribution rights authorization" and "instant retail platform setup" in areas where it has no authorization, leading to multiple complaints and damage to Huiyuan's brand reputation [1] Group 2 - Huiyuan emphasizes that Meiri Youxian has no rights to conduct any business, sales, or promotional activities under the "Huiyuan" name [1] - The company states that any contractual disputes between Meiri Youxian and its clients are unrelated to Huiyuan [1] - Huiyuan advises parties to verify the legitimacy of transactions involving its name and warns that any fraudulent activities should be reported to law enforcement [1]

Group 1 - DarkIris Inc., a mobile game company, plans to go public in the U.S., but the focus is on its Chinese name "黑瞳科技," which is identical to Shanghai Heitong Technology Co., Ltd. [2] - Shanghai Heitong Technology issued a statement accusing DarkIris of malicious confusion, brand hijacking, and infringement, claiming ownership of 9 classes and 36 categories of registered trademarks for the "黑瞳" brand [4] - DarkIris's prospectus indicates it is engaged in mobile digital game development, distribution, and operation, with plans to issue 1.5 million Class A shares at an initial price of $4 per share, aiming to raise $6 million and achieve a market valuation of $70 million [6] Group 2 - For the fiscal years 2023, 2024, and the first half of 2025, DarkIris reported revenues of $3.95 million, $7.92 million, and $5.20 million, with net profits of -$1.26 million, $1.10 million, and $0.91 million respectively [7] - DarkIris's key products include the MMORPG "九霄灵蛇录," the turn-based strategy card game "大话魏蜀吴," and the casual RPG "浮空神话," which contributed 53% and 62% of total revenue in fiscal years 2023 and 2024 respectively [8] - Shanghai Heitong Technology, established in June 2018, focuses on anti-fraud technology development and operates several anti-fraud applications with a user base of 700 million [9]

Core Viewpoint - The company "胖都来" is facing legal challenges and public scrutiny due to its name being similar to the well-known brand "胖东来," leading to accusations of "traffic hijacking" [3][5]. Group 1: Company Response - The chairman of "胖都来," 都建明, announced that the name could be changed and invited suggestions from the public [3][6]. - "胖都来" has cleared its Douyin account content, which is now showing no works available [3]. - The company emphasizes that the name "胖都来" was chosen because the owner's surname is "都," and the store focuses on selling clothing and daily necessities without intentionally imitating "胖东来" [6]. Group 2: Legal Actions - "胖东来" has sent a lawyer's letter to "胖都来" and filed a complaint with local market supervision authorities, citing potential consumer confusion due to the similarity in names [3][5]. - "胖东来" has confirmed that they are collecting evidence against "胖都来" and will continue to follow up on the matter [5]. Group 3: Company Background - Zhejiang "胖都来" Commercial Management Co., Ltd. was established on February 20 of this year, with a registered capital of 10 million yuan, and is located in Jiaxing, Zhejiang Province [6]. - The company's business scope includes management services for commercial complexes, sales of daily necessities, clothing wholesale, and agricultural products sales [6].

Core Viewpoint - The opening of the "胖都来" store in Zhejiang has sparked controversy due to its name's similarity to the well-known brand "胖东来," leading to legal actions and public attention [1][5][6]. Group 1: Company Overview - "胖都来" is a subsidiary of Zhejiang 盈中控股集团, which opened its first store on May 1, 2023, in Haining, Zhejiang, with a focus on a "shared platform + omnichannel operation" model [5]. - The store's opening day saw significant foot traffic, with some products sold out, and a second phase of a 30,000 square meter smart commercial complex is expected to launch in October [5][6]. Group 2: Legal and Market Response - "胖东来" has taken legal action against "胖都来," including filing a complaint with local market supervision authorities and sending a lawyer's letter, citing potential consumer confusion due to brand similarity [5][6]. - "胖都来" claims its name reflects the owner's surname and emphasizes a philosophy of abundance and quality in its offerings, distancing itself from any intent to mimic "胖东来" [6][7]. Group 3: Market Performance - "胖东来" reported a sales figure of 1.749 billion yuan for April 2023, with a cumulative annual sales exceeding 8 billion yuan, reaching 8.027 billion yuan [7].

Core Viewpoint - The opening of a new store named "胖都来" in Zhejiang has sparked controversy due to its similarity to the well-known brand "胖东来," leading to legal actions and public discussions about brand identity and consumer confusion [1][2]. Company Overview - "胖都来" is a new retail establishment located in Haining, Zhejiang, under Zhejiang 盈中控股集团's subsidiary, Zhejiang 胖都来商业管理有限公司, which officially opened on May 1 [1][3]. - The store's business model emphasizes a "shared platform + omnichannel operation," aiming to innovate within the commercial sector [1]. - The chairman of 盈中控股集团, 都建明, highlighted the strategic focus on leveraging group resources to create a seamless online and offline shopping experience [1]. Market Response - Following the opening, "胖东来" issued a statement confirming that they have taken legal action against "胖都来" for potential consumer confusion due to brand similarity [2]. - "胖东来" reported a significant sales figure of 17.49 billion yuan for April, with a cumulative annual sales exceeding 80 billion yuan [3]. Brand Identity and Legal Actions - "胖东来" has filed a complaint with local market supervision authorities and sent a lawyer's letter to "胖都来," asserting that the latter's branding could mislead consumers [2]. - The "胖都来" store claims its name is derived from the owner's surname and aims to convey a message of abundance and quality in its offerings [2][3].