智通财经记者 | 秦李欣 面对增长压力，嘉士伯正积极布局非现饮渠道、强化高端战略、增加创新产品投入。 重庆啤酒总裁李志刚在三季度业绩说明会上表示，从整体的销量结构来看，2025年前三季度，公司积极 拓展非现饮渠道，在罐装产品的市场占比持续提高。智通财经记者了解到，重庆啤酒推出了包含"乌苏 精酿大红袍啤酒"、 "山城龙井绿茶精酿"、 "大理精酿"在内的多个"1L装"新品。 有消息人士称，嘉士伯正考虑出售其部分亚洲业务，日本札幌啤酒成为这一潜在交易的主要买家。据彭 博社报道称，如果双方未能就股权结构及其他关键条款达成协议，该交易可能无法推进。 就此消息，智通财经向嘉士伯方面发去求证。嘉士伯集团高级传播顾问Mark Rasmussen回复智通财经 称：根据公司政策，嘉士伯不就市场传言或猜测发表评论。 据悉，札幌啤酒与嘉士伯于2023年建立业务合作伙伴关系，涉及札幌啤酒在中国香港、新加坡和马来西 亚的生产与销售。 若此次传出的潜在交易达成，札幌将能够利用嘉士伯在亚洲的分销网络，符合札幌啤酒强化其核心啤酒 业务的战略。 而从嘉士伯角度来看，其在中国市场正面临着不小的增长压力。嘉士伯首席财务官Ulrica Fearn在三 ...

Core Viewpoint - Chongqing Beer reported strong performance in Q3 2023, with sales of 2.6681 million kiloliters, revenue of 13.059 billion yuan, and net profit of 1.241 billion yuan, despite increasing competition in the beer industry [1] Group 1: Financial Performance - In the first three quarters, the company's high-end products accounted for 59.08% of revenue, with high-end product revenue reaching 7.715 billion yuan, a year-on-year increase of 1.18% [3] - The overall profitability improved due to cost-saving measures and a decline in raw material costs, leading to an increase in gross margin [1][2] Group 2: Product Strategy - The company is focusing on optimizing its product structure and expanding its non-traditional beverage channels, which have driven double-digit growth in bottled and canned products [2][3] - New product launches include large-capacity offerings and innovative flavors, such as "Ushu Craft Red Robe Beer" and "Shancheng Longjing Green Tea Craft Beer," aimed at meeting changing consumer demands [2][3] Group 3: Market Competition - The beer industry is experiencing structural adjustments and intensified competition, with new players entering the market, including brands from other beverage sectors [4][5] - Despite the increased competition, the company believes that the entry of new players will invigorate the market and enhance innovation [4][5] - The company plans to continue investing in non-traditional channels and accelerate its O2O expansion to capture growth opportunities in instant retail [5]