Core Insights - The article discusses the success of Blooming Jelly, a swimwear brand from Shenzhen, on TikTok Shop, highlighting its unique marketing strategy focused on emotional value rather than just product sales [4][5]. Group 1: Brand Strategy - Blooming Jelly emphasizes the concept of "Dressing for Yourself," catering to diverse body types and age groups, allowing women to express their individuality through swimwear [7][13]. - The brand has identified a growing trend among American consumers to embrace body positivity, leading to a market for plus-size swimwear [7][8]. - TikTok serves as an effective platform for Blooming Jelly to showcase its brand culture, with influencers demonstrating how the swimwear alleviates body image concerns [8][9]. Group 2: Influencer Marketing - Blooming Jelly collaborates with a mix of top-tier and mid-tier influencers, with 76.01% of sales driven by influencer partnerships and 74.64% of transactions occurring through video marketing [11][12]. - The brand's strategy includes working with influencers from diverse backgrounds to reach various target demographics, including Spanish-speaking communities [12][15]. - Notable influencers like @myriam gets healthy and @AMBER PATTERSON have significantly contributed to sales, with the former generating $93,600 in sales through effective content [8][11]. Group 3: Seasonal Marketing - The North American swimwear market is projected to grow at a CAGR of 4.9% from 2019 to 2025, with peak consumer interest occurring from May to July [17]. - Blooming Jelly capitalizes on seasonal trends by launching promotional campaigns, such as a large advertisement in Miami and participating in TikTok's Super Brand Day, resulting in substantial sales increases [18][19]. - During the Super Brand Day, Blooming Jelly achieved a sales spike from $42,000 to $144,000, showcasing the effectiveness of their marketing strategies [19][21].