Group 1: Industry Trends - The core trend in the toy modeling industry is the integration of IP as a value core, driven by emotional and cultural demands, as seen in brands like LEGO, Disney, and 卡游 [2] - Successful brands are moving beyond just products to build ecosystems around "IP × culture × community," enhancing user loyalty through emotional and cultural connections [2] Group 2: Product Innovation - The demand for educational toys is driving innovation in building block products, with brands like 弥鹿, 布鲁可积木, and 森宝积木 focusing on parents' needs for cognitive development and skill-building [3] - 弥鹿 emphasizes "open-ended toys" and integrates technology like the "AI bilingual enlightenment board" to cater to parents' focus on art education and safety [3] - 布鲁可积木 targets younger children with large particle blocks that ensure safety and are backed by STEM education, while 森宝积木 leverages Chinese cultural IP to engage youth and adults [3]