Core Viewpoint - Tianhong Co., Ltd. is focusing on meeting customer value demands and differentiating itself in the market through the development of its private brands, which include "Tian Kou Wei," "Tian You," and "Fei Er Fu" [1] Group 1 - The company has invested years in exploring and developing its private brands to enhance customer satisfaction [1] - "Tian Kou Wei" is positioned as a fresh and cooked food brand, "Tian You" as a packaged food brand, and "Fei Er Fu" as a daily necessities brand [1] - Sales from the company's private brand products have exceeded 10% of the supermarket's total sales [1]

格隆汇9月4日丨天虹股份(002419.SZ)于近期投资者关系活动表示，为更好满足顾客的价值需求，与市 场形成差异化竞争，经过很多年的探索和发展，天虹超市现拥有"天口味"、"天优"、"菲尔芙"等自有品 牌，其中"天口味"为生鲜熟食品牌，"天优"为包装食品品牌、"菲尔芙"为日用品品牌。天虹自有品牌商 品通过不断创新和突破市场趋势新品，销售额占超市的比例已超过10%。 ...

Group 1: Supermarket Transformation and Performance - In 2024, the company implemented significant changes in its supermarket operations, launching nine lifestyle theme pavilions and a fulfillment center, with the first SP@CE3.0 opening on September 6, 2024, in Shenzhen Baoan [2] - The company standardized modifications in 5 stores and made partial adjustments in 17 stores, resulting in a doubling of sales within three days post-opening, with sustained year-on-year growth in customer traffic and sales [2] - The company is enhancing its vertical supply chain management to improve product offerings and meet customer demands more effectively [2] Group 2: Development of Private Brands - The company has developed several private brands, including "Tian Kou Wei" for fresh prepared foods, "Tian You" for packaged foods, and "Fei Er Fu" for daily necessities, with private brand sales exceeding 10% of total supermarket sales [2] Group 3: Shopping Center and Department Store Strategy - The company aims to transform its shopping centers into city-level benchmarks, focusing on innovation in first- and second-tier cities while leading in third- and fourth-tier cities [3] - The department stores are shifting towards community life centers, emphasizing quality-price retail and enhancing neighborhood social functions [3] Group 4: Digital Technology Development - Shenzhen Lingzhi Digital Technology Co., Ltd., established in 2019, provides digital commercial services and consulting, helping businesses enhance their digital capabilities [3] - In 2024, this subsidiary achieved a revenue of 133 million yuan, reflecting a year-on-year growth of 22.89% [3] Group 5: Expansion Plans - The company plans to open one shopping center each in Meizhou and Changsha this year [3]