Core Viewpoint - Tianhong Fund has announced a reduction in the minimum subscription and redemption thresholds for over fifty funds to 0.1 yuan, marking a shift from the "1 yuan era" to the "fractional era" in fund subscriptions, driven by the need for customer acquisition, internet marketing, and pressure to avoid fund liquidation [1][2][3] Group 1: Fund Threshold Adjustments - Starting November 10, Tianhong Fund will adjust the minimum subscription amount to 0.1 yuan for various fund types, including index funds, actively managed equity funds, QDII, and bond funds [1] - Other fund companies, such as Taikang Fund and Huaren Yuanda Fund, have also lowered their minimum subscription amounts, with some money market funds dropping to a minimum of 0.01 yuan [2][3] Group 2: Market Trends and Drivers - The trend of lowering fund thresholds is influenced by multiple factors, including the need for public funds to attract more investors, the marketing strategies of distribution channels, and the requirements of investment advisory strategies [3] - The reduction in thresholds allows more investors to participate in fund investments, catering to the demand for managing small amounts of idle cash [3] Group 3: Strategic Considerations - Some fund companies are lowering redemption and holding thresholds to retain clients and mitigate the risk of fund liquidation, especially for funds with a small number of investors [5] - The adjustments in redemption thresholds may also be a strategy to prevent forced redemptions that could occur if the number of fund holders falls below regulatory requirements [5]

基金申购门槛正进入"分角时代"。 近日，天弘基金宣布，将旗下50余只基金的申赎门槛统一调降至0.1元，其中包括多只主动权益基金。 今年来，陆续有基金公司发布类似公告，最低申赎份额以及最低持有份额降至0.01份。 记者调研了解到，这背后既有基金公司获客需求，也是渠道营销的"噱头"，同时也能够满足投顾策略的 配置需求。此外，一些发起式基金的操作，或暗藏着"保壳"的考量。 进入"分角时代" 据天弘基金近日公告，自11月10日起，调整旗下五十余只基金的最低申赎金额限制以及最低持有份额限 制，覆盖指数基金、主动权益基金、QDII、债券基金、LOF等多种产品类型。 公告称，投资者通过天弘基金直销平台及其他销售机构的首次申购单笔最低金额为0.1元，追加申购单 笔最低金额为0.1元。此外，持有人单笔赎回份额不得少于0.1份。如因红利再投资、非交易过户、转托 管、巨额赎回、基金转换等原因导致的账户余额少于0.1份等情况不受此限，但再次赎回时必须一次性 全部赎回。 今年8月，天弘基金还同步降低了天弘标普500发起式基金（QDII-FOF）、天弘中证银行ETF联接基金 的单笔最低申赎金额以及最低持有份额。 在货币基金领域，则有更多 ...