天津启宸湾
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行业第9!远洋建管2025年度成绩单揭晓
Xin Lang Cai Jing· 2026-01-07 07:24
Core Insights - The article highlights the rapid growth of Yuanyang Construction Management, a subsidiary of Yuanyang Group, which ranked 9th in the 2025代建 industry new contract scale ranking, marking it as the fastest-growing "dark horse" among leading construction management firms [1][15][24] Group 1: Company Performance - Yuanyang Construction Management achieved a new contract scale of 10.19 million square meters, ranking 9th in the industry [24] - The company secured a government construction new contract scale of 2.79 million square meters, placing it 6th in this category [24] - The total sales scale for construction management reached 2.2 billion, ranking 15th in the industry [24] Group 2: Project Highlights - The Tianjin Qicheng Bay project, a large-scale development, became a regional sales champion by differentiating its product strategy [19] - The Beijing Banshan Guanlan project was recognized as a benchmark for livability, receiving the "Good House" certification [19] - The Zhejiang Cixi City Hangwan Financial Port project was awarded for its excellence in government construction, becoming a model for local livelihood projects [19] Group 3: Market Strategy - The company emphasizes a full-cycle management approach, enhancing product capabilities and leveraging its advantages across various sectors and the entire industry chain [1][15] - Yuanyang Construction Management aims to act as a "project doctor," focusing on precise diagnosis and value extraction to rejuvenate projects and ensure high-quality delivery [1][15][16] Group 4: Expansion and Future Plans - The company plans to add over 1,019 new projects and 160 million square meters of service area by 2025, expanding into major cities like Shenzhen, Chengdu, Changchun, and Fuzhou [23] - In the past three years, Yuanyang Construction Management has managed over 2,300 projects and expanded its footprint into 40 cities [23]
天津启宸湾首开即罄,远洋建管用“好房子”驱动项目价值提升
Xin Lang Cai Jing· 2025-12-17 06:29
在2025年房地产市场的深度调整期,由吉宝公司投资开发,远洋集团旗下代建平台——远洋建管负责全 过程代建的天津启宸湾项目以"首开即罄""区域销冠"的业绩引发行业关注。这一现象背后,是远洋建管 用"好房子"驱动资产增值的又一典型案例。 精准定位:天津生态城北岛片区改善需求的"空白填补者" 启宸湾的成功始于对区域需求的精准洞察。在启宸湾之前,天津生态城北岛片区持续以刚需标签为市场 认知。远洋建管凭借完善的系统性诊断模型,深入进行区域市场调研与研究,通过市场数据分析、区域 板块研究、客户样本访谈,与项目地块进行深度结合,精准定位北岛片区改善型需求市场。作为天津生 态城北岛首个4.0低密纯洋房社区,启宸湾以1.5容积率、千平海派摩登艺术会馆、全架空层设计、全龄 生长户型产品,填补了片区改善型产品的空白,直接回应了生态城高端客群对居住品质升级的诉求。 这种"不做市场跟随者,而做需求创造者"的定位策略,使项目在竞品扎堆的生态城片区脱颖而出。 产品破局:以产品力回应市场期待,品质取胜 在区域价格内卷的市场状态下,产品力才是解题的唯一答案。启宸湾项目以极致产品力实现破局,带动 整个区域从"刚需区域"升级为"改善板块"。远洋建 ...