Core Insights - The fifth China New Wave Brand Conference, hosted by Chengdu New Wave Media Group, focuses on "AI and the Survival and Growth of Brands in the Instant Retail Era" [1] Group 1: Industry Trends - The consumer goods industry is experiencing innovation driven by digital transformation, new demographics, and new scenarios, leading to the rise of health-oriented and personalized products [1] - Instant retail in China has reached a scale of over 1 trillion, with the potential to capture 20%-25% of the retail market in the future [2] - The shift from "human decision-making" to "AI agent decision-making" is transforming customer acquisition strategies, with blockchain technology reducing traffic costs to nearly zero [2] Group 2: Company Developments - New Wave Media's founder, Zhang Jixue, highlighted the ongoing merger discussions with Focus Media, emphasizing the need for regulatory approval and the company's commitment to independent operations until the merger is finalized [2] - New Wave Media has established a community media network with 700,000 smart elevator screens across over 200 cities, positioning itself as a leader in community media [2] - The company has launched digital product upgrades, focusing on community marketing strategies and a comprehensive digital advertising system that includes user insights, strategy optimization, and performance attribution [3]