Group 1 - The core viewpoint of the article is the strategic cooperation between Taobao Tmall and Xiaohongshu, aiming to enhance the integration from product discovery to purchase, thereby improving advertising efficiency for brand merchants [1] - Brand merchants will be able to observe the entire advertising effectiveness from product discovery to conversion, which is expected to enhance advertising efficiency [1] - Taobao Tmall will increase investment to promote brand merchants' product discovery notes and enhance consumer interaction [1] Group 2 - The collaboration introduces a new "advertisement link" feature under the notes, allowing content from Xiaohongshu to directly link to Taobao Tmall for brands participating in the pilot program [1] - Future cooperation will be opened to more quality brand merchants, indicating a potential expansion of the partnership [1]