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天虹股份(002419) - 2025年11月27日投资者关系活动记录表
2025-11-28 13:22
Group 1: Supermarket Transformation and Brand Upgrade - The company initiated a deep transformation of its supermarket business in July 2023, focusing on a customer-centric model that emphasizes understanding products and customers [2] - The Sp@ce3.0 store format has undergone iterations from Sp@ce1.0 to Sp@ce3.0, adapting to market changes and consumer behavior [2][3] - The brand upgrade targets two core customer groups: health-conscious families and urban youth seeking lifestyle experiences [2][3] Group 2: Store Performance and Expansion - The upgraded Shenzhen Zhonghang City Junshang store, completed on November 7, 2025, reflects the ongoing evolution from Sp@ce3.0 to 3.x [3] - A total of 9 standardized upgraded stores and 18 operationally optimized stores have been completed, with plans to upgrade over 80% of existing stores in the next three years [3] Group 3: Private Label Development Strategy - The company has shifted its private label strategy from quantity expansion to quality enhancement, establishing a "Good—Better—Best" tiered product management system [4] - The product development process is driven by global consumer data insights, integrated product development (IPD) models, and smart operations for quality and cost control [4] - The company aims to launch multiple strategic products each year with high repurchase rates to create a differentiated competitive advantage [4] Group 4: Compliance and Transparency - The company adhered to relevant regulations during the investor relations activity, ensuring no leakage of undisclosed significant information [5]