Core Viewpoint - The article discusses the operational dynamics and performance of Kidswant, a leading comprehensive multi-channel family service provider in China, highlighting its struggles to maintain profitability and growth in a saturated market, and its strategic shift towards targeting women's spending power through acquisitions [4][6][27]. Group 1: Kidswant's Business Performance - Kidswant's revenue has fluctuated around 90 billion yuan since 2021, with a significant drop in average annual revenue per store from nearly 26 million yuan in 2018 to about 2 million yuan in 2025 [10][11][14]. - The company has expanded its store count from 258 in 2018 to 3,710 by Q3 2025, but this expansion has not translated into proportional revenue growth, indicating a saturation in the mother and baby goods market [10][12][19]. - The revenue contribution from Kidswant's core brand business is declining, with estimates suggesting a drop to approximately 73 billion yuan in 2024, heavily reliant on the performance of acquired entities like Leyou [12][14][19]. Group 2: Strategic Acquisitions - Kidswant has shifted its focus from the infant market to include services targeting women, acquiring companies in the hair care and beauty sectors to expand its customer base and revenue streams [6][21][22]. - The acquisition of Leyou, a competitor, was aimed at enhancing Kidswant's market presence, but it also reflects the challenges of achieving sustainable growth in a saturated market [19][20]. - The company has made high-value acquisitions, including a 16.5 billion yuan purchase of a hair care company, which has resulted in significant goodwill on its balance sheet, raising concerns about the potential for impairment if these acquisitions do not yield expected synergies [22][27]. Group 3: Market Challenges - The mother and baby goods market in China is nearing saturation, with intense competition and limited growth opportunities, leading to a shift in strategy for companies like Kidswant [17][28]. - The competitive landscape is characterized by fragmented players and a declining birth rate, making it difficult for any single entity to gain significant market share without incurring high costs [18][20]. - The article suggests that while acquisitions may provide short-term revenue boosts, they do not address the underlying challenges of long-term growth and profitability in a competitive market [27][28].