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米兰冬奥吉祥物、人形机器人、AI眼镜 245万款新品天猫双11首发
Cai Jing Wang· 2025-10-29 07:40
Core Insights - The 2025 Tmall Double 11 Super Release Gala was held in Shanghai, showcasing a variety of new products including the Milan Winter Olympics mascot and advanced technology items [1][2] - Tmall has seen a significant increase in new product launches, with nearly 40,000 brands releasing 2.45 million new items, a 46% year-on-year increase [1] Group 1: Product Launches - The Tmall platform is the exclusive launch site for several high-profile products, including the Milan Winter Olympics mascot and Olympic-themed jewelry [1] - Notable tech products include the K1 humanoid robot, which is designed to participate in the 2025 RoboCup, and the Quark AI glasses S1, which quickly became a top seller [2] - The platform also features nostalgic items such as the 1992 Barcelona Olympics Li Ning award outfit and classic Air Jordan 4 sneakers [2] Group 2: Marketing and Strategy - Tmall has doubled its investment in new product incentives, enhancing support for product launches through various initiatives [2] - The collaboration with the International Olympic Committee aims to make Olympic merchandise more accessible to Chinese fans ahead of the Milan Winter Olympics [1]