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教育赛道成AI必争之地,百度搜索上线“学习机”模式
Core Insights - Baidu has launched AI learning features including AI Precision Practice and AI Speaking, allowing users to transform their mobile phones into learning devices without additional hardware purchases, currently offered for free to parents and students [1] - The AI learning mode includes access to mainstream educational resources such as video explanations and exam questions, utilizing advanced AI models and Baidu's knowledge graph [1] - Baidu's education business aims to retain users within its ecosystem by providing a free alternative to expensive learning devices, which have seen price increases from an average of 1000 yuan to 3000 yuan [1] Industry Context - Baidu's search engine underwent a significant upgrade two months prior, introducing an "intelligent box" to compete not only with other search engines but also with all information supply platforms [2] - The education sector has become a key focus for many AI companies, with Alibaba's Quark launching a large-scale education initiative targeting millions of teachers and students to lower the barriers to AI tool usage [2] - Other AI platforms, including ByteDance's Doubao and iFLYTEK, are also prioritizing education as a critical area for development [2]