Core Insights - The article highlights the transformation of the pet food industry from "scale expansion" to "quality breakthrough," exemplified by Bernina (Shandong) Pet Food Co., Ltd. [1] - The company has developed a business model driven by "own brands + OEM + foreign trade," successfully launching multiple well-known brands and establishing a standardized operational system [1][2] Group 1: Company Overview - Bernina was established in 2013 and entered the pet food sector in 2017, now offering a range of products including mid-to-high-end staple foods, functional foods, and cat litter [1] - The company has a strong research and development team, led by a guest professor from Belgium's KU Leuven, focusing on precise nutrition and innovative product development [2] Group 2: Product and Innovation - Bernina has introduced the "6G product concept," emphasizing safety, health, nutrition, stability, cost-effectiveness, and high repurchase rates [2] - The company operates six production lines with an annual designed capacity of 50,000 tons for staple foods, allowing for both large orders and customized small-batch production [2] Group 3: Market Strategy - The company is actively expanding into both domestic and international markets, leveraging its location in Rizhao City for stable raw material supply and cost advantages [3] - Future strategies include focusing on technology-driven growth, enhancing product competitiveness, and expanding cross-border e-commerce to promote "Made in China" pet food globally [3]