【写在前面】 宠业家「融资栏目」，为关注宠物投融资动态的朋友，带来行业内最新宠物公司投融资事件跟踪报道。 【融资事件】 作者：子超@宠业家 宠业家消息，援引艾瑞网信息，新兴宠物品牌Rowen母公司主公及祥宠物用品(上海)有限公司近日宣布完成1500万元天使轮融资，投资人具体信息未披 露。 【关于Rowen】 官方信息显示，Rowen（中文名：罗温）是主公及祥宠物用品（上海）有限公司旗下品牌，是中国宠物用品行业的一个新兴品牌，专注于为宠物猫提供相 关产品。品牌以猫服装起家，逐步扩展至猫砂、猫粮和猫屋等领域。Rowen强调产品的实用性和安全性，旨在通过科学设计满足猫只日常需求。 Rowen秉持"科学养宠，用心呵护"，将动物行为学融入产品设计，严控从原料到生产的各环节品质。品牌以创新为驱动，持续优化产品，致力提供安全实 用的养猫解决方案，推动行业健康发展。 1、在产品端，Rowen将继续深化猫咪专属用品的开发，利用其在猫服装领域积累的经验，进一步向猫砂、猫粮和猫屋等领域拓展，打造全品类猫咪产品 矩阵。 2、在渠道端，Rowen将采取线上线下并重的策略。线上渠道便于引流和实现目标客户转化，而线下渠道则有利于品牌力的打 ...

您知道吗？我国每五辆童车，就有一辆河北制造。您知道吗？全国六成以上的宠物食品来自河北。您知道吗？红油火锅里的主要成分辣椒红色素，河北的 产销量稳居全球第一。河北现有县域特色产业集群333个，是名副其实的"县县有集群"。争创国家中小企业特色产业集群17个，位列全国第二。特色产业 集群是因地制宜发展新质生产力的重要基础。中央广播电视总台河北总站联合河北省人民政府办公厅新闻联络处共同深入产业一线调研，开设《河北经济 向"新"力》专栏，探寻河北特色产业集群高质量发展的密码。 邢台市南和区从20世纪90年代开始，发展畜产品饲料产业。本世纪初，随着宠物产业日渐兴起，南和的畜产品饲料产业开始向宠物食品产业转型。2018 年，南和宠物食品产业集群获评河北省中小企业示范产业集群。目前，全区宠物食品产业集聚企业938余家，产业规模189亿元，形成了以宠物食品为核 心，涵盖用品、繁育、医药、服务等全产业链条生态。 全国最大的宠物食品生产基地，全国最大的猫砂生产基地，确立了南和国内同行业的龙头地位。在南和，仅冻干类的宠物零食就有一百多个口味。小可爱 们化身"试吃员"，新品能否量产，它们"说"了算。龙头企业主导参与行业标准，让质量有" ...

内容概要：猫砂是家养猫咪的刚需排泄物掩埋材料，以膨润土、豆腐渣等为原料，能吸收排泄物、掩盖 异味，满足猫咪本能需求且方便饲主清洁。当前，社会结构变迁催生情感陪伴需求，宠物猫因饲养便捷 成为优选，2021年起我国城镇猫数量超犬类，2024年达7153万只，为猫砂市场提供稳定消费群体，叠 加"吸猫"文化兴起，超九成猫主人将猫砂列为首要采购品，2024年其渗透率达92.2%。宠物猫消费市场 同步增长，2021-2024年规模从1060亿元增至1445亿元，预计2027年达2151亿元；猫砂市场随之扩张， 2024年规模约140亿元，2027年有望达200亿元。中国猫砂行业细分市场多元，膨润土猫砂占主导，豆腐 猫砂、混合猫砂快速发展，创新型猫砂填补细分需求，且受消费升级与环保意识推动，天然可降解猫砂 成新趋势。区域上，生产端形成内蒙古宁城（膨润土猫砂）、山东平度（豆腐猫砂）等产业集聚区，消 费端集中于广东、江苏等沿海省份。未来，行业将向产品高端功能化、品牌竞争加剧、行业整合规范与 全渠道协同发展迈进，持续释放增长潜力。 猫砂主要可分为膨润土、豆腐砂、水晶砂、松木砂及混合砂等类型。膨润土砂结团性和吸臭能力出色但 粉尘较 ...

猫砂作为宠物行业的"刚需品"，市场规模持续扩张，但长期以来存在质量参差不齐、安全隐患频发等行 业痛点。早在2022年6月，山东省宠物行业协会便率先组织召开标准启动会，明确提出"团体标准需立足 行业现状、兼具前瞻视野，确保未来5-10年仍保持领先性"的核心目标。项目负责人刘策博士表示，该 标准的出台不仅能有效规范市场秩序、保障宠物健康与消费者权益，更将推动产业链上下游资源整合， 助力行业实现从"规模扩张"向"质量提升"的转型，显著增强我国宠物用品行业的核心竞争力。 此次荣获2025年商会团体标准"领先者"，是对山东省宠物行业协会在推动行业标准化、规范化建设方面 所付出努力的高度认可，也是对协会标准化技术委员会专家认真、严谨的工作态度的肯定，更是对全体 参与起草单位专家与企业专业精神和卓越贡献的肯定。 | 2025年商会团体标准"领先者" | | --- | | -山东省入选标准- | | 单位名称 标准名称 | | 山东省宠物行业协会 宠物猫砂通用技术规范 | | 团体标准组织发展能力 山东省标准化学会 评价指标体系 | | 山东省徒步运动协会 户外运动公园建设规范 | | 健身步道系统配置要求 山东省徒步运动 ...

Core Viewpoint - Yuanfei Pet (001222) aims to position its brand, Pikapup, as a high-cost performance innovative brand offering a diverse range of products for pet owners, focusing on expanding its product categories and distribution channels [1] Product Strategy - The main products include dog chew sticks, wet food, freeze-dried food, cat litter, pet staple food, and pet travel supplies [1] - The company is leveraging its traditional strong products to quickly penetrate the dog snack market while expanding into staple food and other categories [1] Distribution Channels - Yuanfei Pet is simultaneously expanding its online and offline channels [1] - The company plans to continue developing new products based on its advantageous existing products [1]

Core Viewpoint - The pet economy is experiencing robust growth despite the global economic downturn, showcasing a strong demand for pet-related products and services, as evidenced by the record attendance and participation at the Asia Pet Expo [3][6]. Group 1: Market Trends - The Asia Pet Expo gathered over 2,600 exhibitors and is expected to attract more than 510,000 visitors, indicating a thriving market [3]. - The pet ownership demographic is shifting towards younger consumers, with over 70% of attendees at the expo being young pet owners [10]. - The trend of "new necessities" in pet care is emerging, with a focus on emotional well-being and smart pet products, as 61.5% of users are willing to pay for their pets' emotional health [10]. Group 2: New Entrants and Innovations - New entrants in the pet industry are targeting differentiated consumer needs, such as the rise of smart pet products like the intelligent bird cabin, which saw a 35% increase in sales compared to the previous year [6][10]. - Wagoo, a new mobile pet grooming service, plans to triple its fleet of mobile grooming vehicles by the end of the year, addressing consumer pain points related to traditional grooming services [7][8]. - Innovative products showcased at the expo include a mobile pet video recording device and smart pet care gadgets, reflecting the growing demand for technology in pet care [10][12]. Group 3: Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, focusing on cost-effectiveness and quality [12][14]. - Companies like Qingdao Maierchi, specializing in cat litter, emphasize their long-standing experience and market stability despite challenges [14]. - The pet care market is projected to exceed 300 billion yuan in 2024, with significant growth in both dog and cat segments, indicating a strong consumer willingness to invest in high-quality pet products [16].

Core Insights - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [1] - The Asia Pet Expo has reached a record scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [1] - New entrants in the pet industry are focusing on differentiated consumer needs, particularly in the smart pet product segment, which is seeing significant sales growth [3][4] Industry Trends - The market for small pets is growing due to urban living constraints and safety concerns, with over 17 million people owning exotic pets in China, representing 25% of the total pet ownership [4] - Young consumers now make up over 70% of the pet ownership demographic, shifting the focus from basic care to more refined pet nurturing practices [7] - A report indicates that 61.5% of pet owners are willing to pay for their pets' emotional well-being, accelerating the adoption of smart pet products [7] New Entrants and Innovations - New companies like Wagoo are entering the market with mobile pet grooming services, aiming to address consumer pain points related to time and convenience [5] - The introduction of innovative products such as smart pet phones and cooking machines for pet food reflects the trend towards technology integration in pet care [7][8] - The demand for smart pet products is evident, with companies reporting significant pre-orders and high repurchase rates for new offerings [3][8] Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence [10] - Companies like Qingdao Maierchi focus on specific product categories, such as cat litter, to build a competitive edge through specialization [10] - Traditional players are adapting to market changes by exploring new sales channels and enhancing product offerings to meet evolving consumer preferences [11][12] Market Outlook - The pet consumption market in urban areas is projected to exceed 300 billion yuan by 2024, with a year-on-year growth of 7.5% [13] - The dog and cat consumption markets are expected to grow by 4.6% and 10.7%, respectively, indicating a strong consumer willingness to invest in high-quality pet products [13] - The pet product market remains fragmented, with no dominant brands, suggesting significant opportunities for growth and consolidation [13]

Industry Overview - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [1] - The Asia Pet Expo has reached a new scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [1] Market Trends - New entrants in the pet industry are focusing on differentiated consumer demands, with a notable increase in the market share of smart pet products, such as the smart pet cabin, which saw a 35% increase in sales year-over-year [3] - The trend of urban living space constraints and heightened safety concerns is driving the popularity of small pets, with over 17 million people in China owning exotic pets as of 2020, accounting for 25% of the total pet ownership [4] Consumer Behavior - Young consumers now represent over 70% of the pet ownership demographic, shifting the focus from merely feeding pets to enhancing their emotional well-being, with 61.5% willing to pay for their pets' emotional health [10] - The emergence of mobile pet grooming services reflects a shift in consumer preferences towards convenience and tailored services [7] Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, focusing on cost-effectiveness and quality [12] - Companies like Qingdao Maierchi, which specializes in cat litter, have maintained stable revenue and profit through diversified market strategies despite challenges [12] - The pet care tools supplier, Pairif, is adapting to market changes by exploring new markets and adjusting product designs based on local demands [13] Market Projections - The urban pet consumption market is projected to exceed 300 billion yuan in 2024, with a year-on-year growth of 7.5%, indicating strong consumer purchasing power and a preference for high-quality products [15]

Core Viewpoint - The article highlights the entrepreneurial journey of Cheng Gang, who successfully established Youpai, a company specializing in pet care products, by identifying and capitalizing on a niche market in pet hygiene products, leading to significant growth and market presence in both domestic and international markets [1][3][7]. Group 1: Company Overview - Youpai's revenue reached approximately 1.02 billion yuan in 2024, with a net profit of about 59 million yuan, and over 60% of its revenue coming from overseas markets [3][31]. - The company operates across three main segments: pet care, adult care, and personal care, with pet care products contributing over 70% of total revenue [5][6]. - The brand Honeycare has become a best-seller on Amazon in the pet category, with one product selling 136,000 units in a month and maintaining a top position in the Dog Diapers category [20][24]. Group 2: Market Strategy - Youpai has adopted a dual-brand strategy, launching Honeycare for high-end markets and Cocoyo for cost-effective domestic markets, allowing it to capture a broad customer base [7][26]. - The company has established a robust online and offline sales channel ecosystem, with nearly 70% of its revenue generated from online sales [12][13]. - Youpai's pricing strategy in overseas markets directly competes with high-end brands, resulting in a gross margin of 35.65% for overseas revenue in the first eight months of 2024 [16][30]. Group 3: Competitive Landscape - Youpai faces competition from larger players in the market, including Unicharm, which poses both a partnership and competitive threat as it expands into pet care [29]. - The company maintains a higher gross margin compared to competitors, with a gross margin of 32.10% in 2024, indicating effective cost management and pricing strategies [30]. - The global pet supplies market is projected to grow significantly, with the U.S. market expected to reach $32.05 billion by 2027, presenting opportunities for Youpai [31][32]. Group 4: Future Outlook - Youpai's focus on the pet care segment, which is often overlooked, positions it well for future growth as the market continues to expand [33]. - The company has invested in local manufacturing and supply chain capabilities, enhancing its competitiveness and reducing reliance on exports [12][26]. - However, the potential for price wars and competition from larger brands remains a concern, necessitating continuous innovation and brand differentiation [29].

Core Insights - The pet economy is experiencing significant growth, driven by changing demographics and consumer behavior, as evidenced by the strong performance of leading companies like Zhongchong Co., which reported a 24.32% increase in revenue and a 42.56% increase in net profit in the first half of 2025 [1][2] - The number of registered pet-related businesses in China has surpassed one million for the first time in 2023, indicating a robust expansion in the sector [1][4] - The pet economy is projected to reach a market size of 701.3 billion yuan in 2024, with an annual growth rate of 18.3%, and is expected to grow to 1.15 trillion yuan by 2028 [1][4] Company Performance - Zhongchong Co. achieved a revenue of 2.432 billion yuan in the first half of 2025, marking a year-on-year growth of 24.32% [1] - The net profit attributable to shareholders for Zhongchong Co. was 203 million yuan, reflecting a year-on-year increase of 42.56% [1] - The market capitalization of Zhongchong Co. reached 18.131 billion yuan as of August 8, 2023, showing substantial growth since its initial public offering [2] Industry Trends - The pet economy has entered a golden development period, with a total of 4.7269 million pet-related businesses currently operating in China [4][7] - The registration of pet-related businesses has seen rapid growth, with 187.13 thousand new registrations in 2023, a 96.33% increase compared to the previous year [4] - The majority of pet-related businesses are concentrated in East and South China, with Shandong province being a significant hub, housing 248,800 pet-related companies [7] Market Dynamics - The perception of pets is shifting from mere companions to family members, leading to increased consumer spending on pet food, supplies, medical care, and entertainment [8] - The competitive landscape is intensifying, necessitating advancements in product development, supply chain integration, and multi-channel operations for companies to thrive [8] - Leading companies with technological advantages and global resource integration are expected to maintain their leadership in the burgeoning pet economy [8]