奔图扛打系列打印机
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对话奔图执行董事尹爱国:一个突破技术封锁的国产打印机样本
晚点LatePost· 2025-12-12 10:21
Core Viewpoint - The article discusses the journey of the Chinese printer industry, particularly focusing on the domestic brand BENTU, which has evolved from a technology laggard to a competitive player in the global market, emphasizing the importance of self-reliance and innovation in overcoming technological barriers and supply chain challenges [1][2][3]. Group 1: Industry Background - In 2007, foreign manufacturers dismissed Chinese companies' capabilities, stating that without them, China would not have printers [1][2]. - At that time, the Chinese printer industry was dominated by American and Japanese companies, facing over 200,000 patent barriers and strict supply chain limitations [2]. - BENTU's parent company, Nasda, had a significant share in the global consumables market, prompting the decision to enter printer manufacturing [2][3]. Group 2: Technological Development - BENTU has grown to become the fourth-largest laser printer manufacturer globally and the second-largest in China, achieving significant technological advancements and product iterations [2][3]. - The launch of the A3 color laser copier in 2024 marked the completion of BENTU's full product line [2]. - The company has focused on high reliability and low paper jam rates, with the "Kangda" series capable of continuous printing of 400,000 pages and a paper jam rate below 0.02‰ [1][5]. Group 3: Challenges and Solutions - BENTU faced numerous challenges, including patent restrictions, supply chain pressures from larger competitors, and initial financial losses over a decade [2][3][19]. - The company had to develop its supply chain and technology independently, which involved significant R&D investment and overcoming various technical hurdles [19][20]. - BENTU's strategy included deep collaboration with domestic suppliers to ensure the stability and cost-effectiveness of its supply chain [20][28]. Group 4: Market Position and Future Outlook - BENTU has positioned itself as a leading domestic brand, with a market share of over 20% in China, while foreign competitors have seen their shares decline [27]. - The company aims to expand its presence in international markets, particularly in countries involved in the Belt and Road Initiative, leveraging its reputation for reliability and security [28][29]. - BENTU is also focusing on integrating AI into its products to enhance user experience and meet specific market demands [25][26].