Core Insights - The 2025 Shanghai Auto Show has set multiple records in terms of scale, exhibitors, and technological displays, attracting nearly 1,000 renowned companies from 26 countries and regions, with a total exhibition area exceeding 360,000 square meters, showcasing the vitality of the global automotive industry [1] - A notable phenomenon at the show is the coexistence of a "star-studded lineup" and "strategic absences," with major brands like Volkswagen, Mercedes-Benz, and Toyota participating, while several foreign brands, including Hyundai and Kia, are absent, indicating a significant transformation in the automotive industry [2][3] Industry Dynamics - The absence of over 20 automotive brands, including Hyundai, Kia, and Jaguar Land Rover, highlights the challenges faced by foreign brands in the Chinese market, reflecting a broader industry reshuffle [2][3] - The German brands lead the market with a sales volume of 4.04 million units, capturing 17.6% market share, while Korean brands collectively sold only 234,000 units, shrinking to a mere 1.0% market share [4] - Beijing Hyundai's sales have plummeted from a peak of 1.14 million units in 2016 to just 154,000 units in 2024, marking a 33% year-on-year decline [5] Strategic Responses - Companies like Beijing Hyundai are exploring new strategies, such as off-peak product launches to avoid competition and gain attention, while also focusing on local partnerships to enhance their product offerings [12] - Nissan has showcased its commitment to the Chinese market by launching innovative models like the Frontier Pro PHEV and N7, emphasizing the importance of local development and market responsiveness [9] - Domestic brands like BYD and Geely are expanding their exhibition presence, reflecting strong market performance, with BYD achieving over 1 million sales in the first quarter [8] Future Outlook - The automotive industry is undergoing a significant transformation, with the survival of brands dependent on continuous innovation and adaptation to market changes, as evidenced by the contrasting fortunes of participating and absent companies at the auto show [10][13] - The 2025 Shanghai Auto Show serves as a mirror reflecting the harsh realities of the automotive industry, where only those who continuously innovate can maintain their competitive edge [13]